Mastercard Symbol and Debit Mastercard Mark Branding Requirements

Full-color Mastercard Symbol

The Mastercard Symbol is comprised of the Mastercard circles and associated trademark symbol ™ without the word "mastercard®." The Symbol is used at merchant locations (physical, websites, and apps) to signal acceptance and in marketing materials to market and promote Mastercard products and services.

• The Symbol must be used in full color only. See Color specifications.
• The Symbol must never be used in grayscale or other colors. (Instead, use the grayscale or solid Mastercard Brand Mark as noted in the next section.)
• Artwork is available for download and must not be altered.
• Download artwork for cards at mastercardconnect.com.

Note: When used to signify acceptance, the Symbol may also be referred to as an Acceptance Mark.

Debit Mastercard Mark for websites and apps (to indicate acceptance only)

Used to signify acceptance of Debit Mastercard in digital point-of-sale (POS) interactions on websites and apps. It should not be used on cards or marketing materials.

Debit Mastercard decal sticker

An optional printed decal sticker for use by Europe merchants in Debit Mastercard countries as well as U.S. and Canada merchants who wish to underscore their acceptance of Debit Mastercard.

Not all configurations of Mastercard branding are available in all color versions.

• The Mastercard Symbol and Debit Mastercard must be used in full-color only. When technical limitations prohibit the use of full-color, use the solid or grayscale Mastercard Brand Mark.
• On physical cards, the Mastercard Symbol must be printed in full-color match PANTONE^®* only. For using the Debit identifier on physical cards and for more information regarding cards, refer to the Card Design Standards published on mastercardconnect.com.
• When depicting cards in digital payments/wallets, the Mastercard Symbol must always be in full color using the provided RGB or Hex values.
• The decal sticker is available in full-color only and must be reproduced in full-color match PANTONE only.
• Colors are built into the downloadable artwork files and must not be altered.

COLOR

Lettercase

When referencing Mastercard^® in text, use an uppercase “M” and lowercase “c” with no space between “Master” and “card”. The name must not be modified in any way. When referencing Debit Mastercard in text, use an uppercase “D”. The name may appear in all uppercase only if the font style of the user interface or communication also appears in all uppercase letters.

Registered trademark symbol (®)

In the first or most prominent text use of Mastercard on a page or screen (after use, if any, in a headline), the ^® trademark symbol (or other symbol required under local law) is required. In subsequent use on that page or screen, the ^® symbol may be omitted.

Read-through

Mastercard branding may be used as a read-through in a headline, but may not be used as a read-through in the body of a communication. When used in text, it should be set in the same typeface as the surrounding text.

Trademark attribution notice

When the Mastercard name, or Mastercard Symbol or Debit Mastercard Mark are used, the following trademark attribution notice must be included once in the communication, as applicable:

“Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.”

If the Mastercard Symbol appears without a mention of the word “Mastercard” in the body copy of the communication, the following trademark attribution notice must be used instead: “The Mastercard circles design is a registered trademark of Mastercard International Incorporated.”

Note: On small-size marketing communications, the above trademark attribution notice is not required.

Translations

The Mastercard name must appear in English only. The Mastercard name must not be translated into other languages nor appear in another alphabet except for specific authorized versions in Chinese (translation), Arabic (transliteration), and Georgian (transliteration).

Parity

In communications that promote more than one acceptance mark, the Mastercard name and/or branding must be presented with size, frequency, color treatment, location, and prominence equal to that of all other acceptance marks and/or logos presented.

Use at physical merchant locations

For complete information, refer to Use at physical merchant locations on the Global Mastercard Brand Center.

Use at digital merchant locations

For complete information, refer to Signaling digital payment acceptance on the Global Mastercard Brand Center.

Mastercard family of brands

When more than one Mastercard brand is accepted, display the marks horizontally or vertically in the approved sequence:

1. Mastercard^®
2. Maestro^®
3. Cirrus^®

At entry into a merchant location

Display the Mastercard^® decal sticker on a main entry door or on a nearby window to signal acceptance. If these locations are not available, the decal sticker must be displayed so they are seen easily from the outside. Illustrative, but not exhaustive, examples of compliant and non-compliant displays follow:

Note: For merchant decal stickers, the primary source to receive decals is the financial institution that processes the merchant’s transactions. However, for convenience, merchants may download artwork to create custom signage or order limited quantities from Mastercard.

Note: Non-compliant example becomes compliant when Mastercard branding is added to the display in compliance with Using with other payment options and access marks* (e.g., (1) with acceptance marks, adding Mastercard branding at parity with size, frequency, color treatment, location, and prominence equal to that of all other acceptance marks and (2) with access marks, adding Mastercard branding with similar prominence to any access mark displayed (characteristics to consider for similar prominence, include size, frequency, color treatment, and co-location within the same field of vision)).

Note: Gray boxes in the examples of displays represent a payment option or access mark, as applicable. As used on brand.mastercard.com, an access mark is any name, logo, sound, haptic, visual depiction, trade name, logotype, trademark, service mark, trade designation, and/or other designation, symbol or mark not licensed by Mastercard, that identifies a service through which a Mastercard, Maestro, or Cirrus account can be accessed and/or accepted for a Mastercard, Maestro, or Cirrus transaction.

At the point of interaction

Also display Mastercard branding at the point of interaction (POI) to encourage card use. Examples of POI branding include: cash register, terminal display, digital display, tent cards, card presenters, etc.

• Physical decal stickers may be used on cash registers and terminals.
• For digital cash register or terminal displays, optimized artwork is available for download.
• The Mastercard Checkout Sound and Animation may be played and/or displayed at the POI. Please contact your Mastercard representative or contact us for more information.

Illustrative, but not exhaustive, examples of compliant and non-compliant displays follow.

Note: Non-compliant example becomes compliant when Mastercard branding is added to the display in compliance with Using with other payment options and access marks* (e.g., (1) with acceptance marks, adding Mastercard branding at parity with size, frequency, color treatment, location, and prominence equal to that of all other acceptance marks and (2) with access marks, adding Mastercard branding with similar prominence to any access mark displayed (characteristics to consider for similar prominence, include size, frequency, color treatment, and co-location within the same field of vision)).

Note: Gray boxes in the examples of displays represent a payment option or access mark, as applicable. As used on brand.mastercard.com, an access mark is any name, logo, sound, haptic, visual depiction, trade name, logotype, trademark, service mark, trade designation, and/or other designation, symbol or mark not licensed by Mastercard, that identifies a service through which a Mastercard, Maestro, or Cirrus account can be accessed and/or accepted for a Mastercard, Maestro, or Cirrus transaction.

^*With the exception of Mastercard in the U.S. Region and U.S. Territories, where a specific regional Standard that permits otherwise exists. Refer to Mastercard Rules, Rule 5.12.1 “Discrimination” of Chapter 16, “Additional U.S. Region and U.S. Territory Rules”.