There are multiple configurations and versions of the Mark. Use the correct one for your needs. See Configurations and versions.
Always surround the Mark with sufficient free space, based on “x”, which is equal to the width of the “m” in the “mastercard” Logotype. See "Minimum sizes and free space".
Always reproduce the Mark at a size that is clear and legible (depending on screen / print resolution). See "Minimum sizes and free space".
Always provide sufficient contrast with the background against which the Mark appears.
When referencing Mastercard® in text, use an uppercase “M” and lowercase “c”, with no space between “Master” and “card”. See "Using the Mastercard name in text".
Mastercard Brand Mark
The Mastercard® Brand Mark is used by Mastercard, its issuers, acquirers, and co-brand partners to market and promote Mastercard products and programs.
The Mark is available in horizontal and vertical configurations. There are full-color, grayscale, and solid versions of each configuration. Choose the one that best fits your application.
The Mastercard Acceptance Mark is used by Mastercard, its issuers, acquirers, accepting merchants, and co-brand partners to signify acceptance (such as on door decals, card terminals, ATMs, or merchant websites).
Note: The ™ and / or ® trademark symbols (or their local law equivalents) must be used. They should remain at the relative size provided in the authorized artwork files and be scaled proportionally with the Mark even though their legibility may be compromised when the Mark is at very small sizes or reproduced in certain media. The symbols should not be enlarged independently to increase legibility.
Mastercard Brand Mark
The Mastercard® Brand Mark is available in full-color, grayscale, and solid versions, for both positive and reverse treatments. Full-color is required on cards and is preferred in print and on screen. When technical limitations prohibit the use of full-color, use the grayscale or solid version. These color specifications apply to both the horizontal and vertical configurations.
The trademark symbol (™) next to the yellow circle should be reproduced in Mastercard Yellow in RGB and PANTONE. In CMYK the trademark symbol (™) should be black for the positive Mark or white for the reverse Mark. The registered trademark symbol (®) to the right of the word “mastercard” should be black for the positive Mark or white for the reverse Mark.
The solid version may appear in black, white, or any single color as long as there is sufficient contrast between the background color and the Mark.
Mastercard Acceptance Mark
The Mastercard Acceptance Mark must be reproduced in full-color only. The trademark symbol (™) next to the yellow circle should be reproduced in Mastercard Yellow in RGB and PANTONE. In CMYK the trademark symbol (™) should be white. The registered trademark symbol (®) to the right of the word “mastercard” should be white.
Minimum sizes and free space
To ensure the greatest legibility of the Mastercard® Marks, follow the minimum size and free space specifications (size may depend on screen / print resolution).
When referencing the Mastercard® name in text, use an uppercase “M” and lowercase “c” with no space between “Master” and “card”. The name should not appear with a capital “C”. The Mastercard name should appear in the same font as its surrounding text.
Registered trademark symbol (®)
In the first or most prominent text use of Mastercard on a page or screen (after use, if any, in a headline), the ® symbol is required. In subsequent use on that page or screen, the ® symbol may be omitted.
The Mark may be used as a read-through in a headline, but may not be used as a read-through in the body of a communication. When used in text, it should be set in the same typeface as the surrounding text.
Trademark attribution notice
When the Mastercard name and / or Mark is used, the following trademark attribution notice (in a very small type size) should be included once in the communication: “Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.”
Note: On digital communications and small-size marketing communications, the above trademark attribution notice is not required.
The Mastercard name must appear in English only. The Mastercard name must not be translated into other languages nor appear in another alphabet except for specific authorized versions in Chinese (translation) and Arabic (transliteration).
In communications that promote more than one payment brand, the Mastercard name and / or Mark must be presented with prominence and frequency equal to that of all other payment brand names and / or marks.
The Mastercard® Brand Mark and Acceptance Mark must be displayed at size, color, and frequency with all comparable product marks, with Mastercard preferably in the first position.
Note: All point of interaction (POI) locations that accept Mastercard must display the Acceptance Mark(s) at parity with all other acceptance marks / symbols / logos also displayed (with the exception of Mastercard POI locations in the U.S., where a specific regional Standard that permits otherwise exists. Refer to Mastercard Rules, Rule 5.11.1 “Discrimination” of Chapter 16, “Additional U.S. Region and U.S. Territory Rules”).
Mastercard family of brands
When more than one Mastercard brand is accepted, display the marks horizontally or vertically in the approved sequence:
Artwork for producing cards
There are specific artwork and guidelines for using the Mastercard Brand Mark on cards. Refer to the Card Design Standards at mastercardconnect.com for more information.
Depicting cards in print communications
If displaying a single card, the entire card face must appear. If displaying multiple cards, the entire Brand Mark must be visible on at least one of the cards shown. Mastercard® cards must be depicted at size, color, and frequency parity with all other cards depicted in the same communication.
Depicting cards in digital applications
If using a card in a digital application, special rules apply. See "Use in digital applications".
The Mastercard® Acceptance Mark may be used in full-color merchant advertising only. For one-color advertising or receipts, the grayscale or solid version of the Mastercard Brand Mark should be used to signify acceptance. Do not create a solid or grayscale version of the Acceptance Mark.
Note: Use approved artwork for the solid or grayscale versions.
On entry into a merchant location
At physical merchant locations, the preferred way to communicate acceptance is to display the Mastercard® Acceptance Mark on a main entry door or on a nearby window. If these locations are not available, the Acceptance Mark must be displayed so it is seen easily from the outside.
At the point of interaction
It also is important to display the Mastercard Acceptance Mark at the point of interaction (POI) to encourage card use. Examples of POI branding include: cash register, terminal display, digital display, tent cards, card presenters, etc.
Note: For merchant decals, the primary source is the financial institution that processes the merchant’s transactions. However, for convenience, merchants may download artwork to create custom signage or order limited quantities from Mastercard.
All ATM locations must display the appropriate Acceptance Mark(s) for the brands which are accepted. The Acceptance Mark(s) must appear on or near the main entrance of all financial institutions participating in the Mastercard® ATM Network.
Acceptance Marks always must be clearly visible on or near the cash machine and must not appear only on the ATM screen.
Acceptance Marks must be displayed horizontally or vertically following the approved sequence: Mastercard, Maestro, Cirrus, along with other brand(s)
On all ATM acceptance decals and signs, Acceptance Marks must be displayed at equal size, frequency, and color parity with all other acceptance marks.
Consistent presentation of Mastercard® Brand Marks and Acceptance Marks benefits issuers, acquirers, and merchants, by promoting consumer recognition and card use that builds business. Do not alter approved artwork in any way. Always apply the Mark thoughtfully, carefully, and appropriately. To avoid some common mistakes shown here, do not:
- Omit the orange center shape
- Recolor the circles
- Outline the circles
- Recolor the Logotype
- Display or reproduce at insufficient resolution
- Reconfigure or reposition elements of the Mark
- Individually resize components of the Mark
- Create a grayscale Acceptance Mark
- Recolor the Acceptance Mark background
- Position the Logotype within the circles
- Omit the Logotype unless explicitly given permission
- Alter, add, or combine other text to the Logotype