Mastercard Branding Requirements

As of 1 November 2018, Mastercard announced the next step in its brand evolution. Given the global recognition of the red and yellow interlocking circles, the full-color Mastercard Brand Mark, without the word “mastercard” (referred to as the Mastercard Symbol), is featured on cards, merchant websites, and decal stickers.

1. Choose the correct Mastercard branding (“logo”) for your specific use. See configurations.

Image of the Mastercard Symbol Image of the Mastercard vertical configuration Image of the Mastercard horizontal configuration Image of the Mastercard decal sticker

2. Always provide sufficient contrast with the background. See background contrast.

Image of sufficient background contrast for the Mastercard logo Image of sufficient background contrast for the Mastercard logo Image of sufficient background contrast for the Mastercard logo Image of sufficient background contrast for the Mastercard logo
Image of insufficient background contrast for the Mastercard logo Image of insufficient background contrast for the Mastercard logo Image of insufficient background contrast for the Mastercard logo Image of insufficient background contrast for the Mastercard logo

3. Always surround the logo with sufficient clear space. See minimum clear space.

Image of Mastercard Symbol clear space Image of Mastercard vertical configuration clear space Image of Mastercard horizontal configuration clear space

4. For cards, please get guidelines and artwork from the Card Design Standards at mastercardconnect.com

5. Always reproduce the logo at a size that is clear and legible. See minimum size.

6. When referencing Mastercard® in text, use an uppercase “M” and lowercase “c”, with no space between “Master” and “card”. See using the Mastercard name in text.

Mastercard Symbol

The Mastercard Symbol is comprised of the Mastercard circles and associated trademark symbol ™ without the word "mastercard®." The Symbol is used on cards (beginning 1 November 2018), to signal acceptance on merchant websites and apps, as well as in select marketing materials.

  • The Symbol may be used in full color only. See color specifications.
  • The Symbol must never be used in grayscale or other colors.
  • Artwork is available for download and should not be altered. (Symbol artwork for cards is available at mastercardconnect.com)
Image of the Mastercard Symbol configuration

Note: When used to signify acceptance, the Symbol may also be referred to as an Acceptance mark.

Mastercard Brand Mark

The Mastercard Brand Mark is comprised of the Mastercard circles and associated trademark symbol ™ and the word “mastercard” followed by a registered trademark symbol ®. The Mastercard Brand Mark is used in materials created by Mastercard, its issuers, acquirers, and co-brand partners to market and promote Mastercard products and services.

  • The Mastercard Brand Mark is available in both vertical and horizontal configurations. Use the one that best fits your space requirements.
  • Full-color, grayscale, and solid versions are available for use on white or light backgrounds (“positive”) and black or dark backgrounds (“reverse”). See color specifications.
  • Grayscale and solid versions must never be used on card fronts.
  • Artwork is available for download and should not be altered. (Artwork for cards is available at mastercardconnect.com)

VERTICAL CONFIGURATION

Image of the vertical Mastercard full color version Image of the vertical Mastercard grayscale version Image of the vertical Mastercard solid version

HORIZONTAL CONFIGURATION

Image of the horizontal Mastercard full color version Image of the horizontal Mastercard grayscale version Image of the horizontal Mastercard solid version

Note: The ™ and / or ® trademark symbols (or their local law equivalents) must be used. They should remain at the relative size provided in the authorized artwork files and be scaled proportionally with the marks even though their legibility may be compromised when the marks are at very small sizes or reproduced in certain media. The trademark symbols should not be enlarged independently to increase legibility.

Decal stickers

  • The decal sticker (also known as the “Acceptance mark”) is comprised of the full-color Mastercard Symbol on a black background.
  • Decal stickers and other signage must not be printed in grayscale.
  • Decal stickers are physically printed signage used to signify acceptance at retail locations such as on door decals, card terminals, or ATMs.
  • Artwork is available for download and should not be altered.
Image of the Mastercard decal sticker full color version

Not all configurations of Mastercard branding are available in all color versions.

  • The Mastercard Symbol must be used in full-color only. When technical limitations prohibit the use of full-color, use the solid or grayscale Mastercard Brand Mark.
  • The Mastercard Brand Mark is available in full-color, grayscale, and solid. The solid version may appear in black, white, or any single color (provided there is sufficient contrast to the background).
  • On physical cards, the Mastercard Symbol must be printed in full-color match PANTONE®* only. Refer to the Card Design Standards published on mastercardconnect.com
  • The decal sticker is available in full-color only. It must be reproduced in full-color match PANTONE only.
  • Colors are built into the downloadable artwork files and should not be altered.

COLOR

Mastercard Red
RGB: 235/0/27
HEX: EB001B
CMYK: 0/100/98/3
PANTONE: 2035 C
Mastercard Orange
RGB: 255/95/0
HEX: FF5F00
CMYK: 0/75/100/0
PANTONE: 165 C
Mastercard Yellow
RGB: 247/158/27
HEX: F79E1B
CMYK: 0/44/100/0
PANTONE: 1375 C
Mastercard Symbol color specifications Mastercard Brand Mark full color specifications Mastercard decal sticker color specifications

GRAYSCALE AND SOLID

Mastercard Dark Gray
CMYK: 0/0/0/75
Mastercard Medium Gray
CMYK: 0/0/0/52
Mastercard Light Gray
CMYK: 0/0/0/28
Mastercard Brand Mark grayscale specifications Mastercard Brand Mark solid color specifications

Note: Color specifications apply to vertical configurations as well.

*

The color values shown here have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standard. Consult correct PANTONE Color Publications for accurate color. PANTONE® is the property of Pantone, Inc.

**

For online/digital RGB use or PANTONE printing, the trademark symbol (™) next to the yellow circle should be reproduced in Mastercard Yellow. For CMYK printing, the trademark symbol (™) should be black for the positive mark or white for the reverse mark. For all uses, the registered trademark symbol (®) to the right of the word “mastercard®” should be black for the positive mark or white for the reverse mark.

To ensure legibility of Mastercard branding, never use the logos at sizes smaller than the minimum size requirements.

Image of minimum size for the Mastercard Symbol Image of minimum size for the vertical Mastercard Brand Mark Image of minimum size for the horizontal Mastercard Brand Mark Image of minimum size for the decal sticker

Mastercard branding must appear in an uncluttered space free from text and other graphics.

  • Surround the Mastercard Symbol with clear space of at least 1/4 the width of one of the circles within the Symbol.
  • Surround the vertical Mastercard Brand Mark with clear space of at least the width of the “m” in the word “mastercard®”.
  • Surround the horizontal Mastercard Brand Mark with clear space of at least the width of the “m” in the word “mastercard®” on the left and right sides, and ½ the width of the “m” on the top and bottom.
Image of Mastercard Symbol clear space Image of Mastercard vertical configuration clear space Image of Mastercard horizontal configuration clear space

Sufficient contrast between the background and the Mastercard branding is required.

Image of sufficient background contrast for the Mastercard logo Image of sufficient background contrast for the Mastercard logo Image of sufficient background contrast for the Mastercard logo Image of sufficient background contrast for the Mastercard logo
Image of insufficient background contrast for the Mastercard logo Image of insufficient background contrast for the Mastercard logo Image of insufficient background contrast for the Mastercard logo Image of insufficient background contrast for the Mastercard logo

Lettercase

When referencing Mastercard® in text, use an uppercase “M” and lowercase “c” with no space between “Master” and “card”. The name should not appear with a capital “C”. Mastercard should appear in the same font as its surrounding text. The name must not be modified in any way. The name may appear in all uppercase letters only if the font style of the user interface or communication also appears in all uppercase letters.

Image of the correct spelling of the Mastercard name
Image of incorrect spelling or use of the Mastercard name Image of incorrect spelling or use of the Mastercard name Image of incorrect spelling or use of the Mastercard name Image of incorrect spelling or use of the Mastercard name Image of incorrect spelling or use of the Mastercard name

Registered trademark symbol (®)

In the first or most prominent text use of Mastercard on a page or screen (after use, if any, in a headline), the ® trademark symbol (or other symbol required under local law as specified in Appendix A—Registration Marks in the Card Design Standards – for example, in France, the Marque Deposée) is required. In subsequent use on that page or screen, the ® trademark symbol may be omitted.

Read-through

Mastercard branding may be used as a read-through in a headline, but may not be used as a read-through in the body of a communication. When used in text, it should be set in the same typeface as the surrounding text.

Image of correct read-through of the Mastercard logo Image of incorrect read-through of the Mastercard logo

Trademark attribution notice

When the Mastercard, Maestro, or Cirrus name and/or Mastercard, Maestro, or Cirrus Symbol or Mastercard, Maestro, or Cirrus Brand Mark are used, the following trademark attribution notice must be included once in the communication, as applicable:

  • “Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.”
  • “Maestro is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated or its affiliates.”
  • “Cirrus is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.”

Note: On digital communications and small-size marketing communications, the above trademark attribution notice is not required.

Translations

The Mastercard name must appear in English only. The Mastercard name must not be translated into other languages nor appear in another alphabet except for specific authorized versions in Chinese (translation), Arabic (transliteration), and Georgian (transliteration).

Parity

In communications that promote more than one payment brand, the Mastercard name and/or branding must be presented with prominence and frequency equal to that of all other payment brand names and/or logos.

All Mastercard® branding, including the decal stickers, must be displayed at size, color, and frequency with all comparable product logos, with Mastercard preferably in the first position.

Image of sufficient logo parity Image of sufficient logo parity Image of sufficient logo parity
Image of insufficient logo parity Image of insufficient logo parity Image of insufficient logo parity

Note: All point of interaction (POI) locations that accept Mastercard must display a Mastercard Symbol at parity with all other acceptance marks/symbols/logos also displayed (with the exception of Mastercard POI locations in the U.S., where a specific regional Standard that permits otherwise exists. Refer to Mastercard Rules, Rule 5.11.1 “Dirimination” of Chapter 16, “Additional U.S. Region and U.S. Territory Rules”).

Mastercard family of brands
When more than one Mastercard brand is accepted, display the marks horizontally or vertically in the approved sequence:

  1. Mastercard®
  2. Maestro®
  3. Cirrus®

Refer to the Other Marks section for artwork and requirements.

Refer to the Other Marks section for artwork and requirements.

Note: Beginning 1 November 2018, the full-color Mastercard Brand Mark without the word “mastercard®” is featured on cards. This Mastercard Symbol branding is required on all physical cards manufactured on or after 1 July 2020.

Refer to the Card Design Standards published on mastercardconnect.com

Note: Beginning 1 November 2018, the full-color Mastercard Symbol (without the word “mastercard®”) may be present on card images, instead of the Mastercard Brand Mark. This Mastercard Symbol branding is required on all physical cards manufactured on or after 1 July 2020.

All use of card images in marketing materials must comply with the requirements specified in the Mastercard Card Design Standards manual published on mastercardconnect.com, and the requirements below:

  • The card image must include Mastercard branding on the card front in compliance with the Mastercard Card Design Standards in full-color and at the exact size as it would appear on the actual card plastic.
  • The entire card front (including the entire Mastercard branding) must be fully visible, clear, and legible.
  • The display of account information is optional. If included, the account information (the Primary Account Number (PAN), the effective date and/or expiration date, and the cardholder name) and all card face design requirements must be in accordance with the requirements set forth in the Card Design Standards.
  • When a cardholder name is present on the card image, the issuer must use the name M. Molina in the Latin America and the Caribbean Region or the name Lee M. Cardholder or John M. Cardholder in all other Regions.
  • When a PAN is present on the card image:
    • For Mastercard cards, either a bank identification number (BIN) assigned to the issuer by Mastercard or 541275 or 222100 followed by any combination of digits up to 16 digits must be present on the card image.
    • For Maestro cards, either a BIN assigned to the issuer by Mastercard or 012345 followed by any combination of digits up to 16 digits must be present on the card image.
  • Card images must be present at a size that is clear and legible.
  • When a card image is not present, or the issuer name/logo does not appear on the card image, the following statement must appear on the marketing material in a location chosen by the issuer: “This card is issued by [Full Issuer Name] pursuant to license by Mastercard International Incorporated.”
  • Mastercard cards must be depicted at parity (in terms of size, frequency, color treatment, and location) with all cards depicted in the same communication. Refer to Using with other payment brands.
  • Illustrative examples of compliant displays follows.

    Illustrative examples of non-compliant card images follows.

  • The full Mastercard or Maestro program name must be used in the first occurrence (e.g., World Elite Mastercard®), and may also include the name of the issuer or co-brand partner and/or associated program names (e.g., [Issuer Name] [Co-brand partner name] [Issuer and/or Mastercard program name]).
  • After the first occurrence, the full Mastercard or Maestro program name may be abbreviated to “Mastercard” or the issuer or co-brand partner name (e.g., [Issuer Name] “Mastercard®”) in subsequent occurrences within the same communication, and must appear in the same font as the surrounding text.
  • The word “card” must not be a part of a card program name (e.g., World Elite Mastercard® is correct and World Elite Mastercard® Card is not correct). However, when you are referring to the “card” in marketing materials, the word “card” is recommended to be included (e.g., “Your World Elite Mastercard card has a host of benefits.” or “Your World Elite Mastercard has a host of benefits.”).
  • Mastercard-provided program identifier artwork used on cards (as defined in the Card Design Standards) must not be used in marketing materials except when being displayed on a card image.

At entry into a merchant location

Display the Mastercard® decal sticker on a main entry door or on a nearby window to signal acceptance. If these locations are not available, the decal sticker must be displayed so it is seen easily from the outside.

Note: For merchant decal stickers, the primary source to receive decals is the financial institution that processes the merchant’s transactions. However, for convenience, merchants may download artwork to create custom signage or order limited quantities from Mastercard.

At the point of interaction

Also display Mastercard branding at the point of interaction (POI) to encourage card use. Examples of POI branding include: cash register, terminal display, digital display, tent cards, card presenters, etc.

  • Physical decal stickers may be used on cash registers and terminals.
  • For digital cash register or terminal displays, optimized artwork is available for download.
  • The Mastercard Checkout Sound and Animation may be played and/or displayed at the POI. Please contact your Mastercard representative or contact us at ask.brand.manager@mastercard.com for more information.
Image of Mastercard brand at a checkout terminal Image of Mastercard decal sticker at a merchant window

Overview

This section applies to Mastercard® (and Maestro®) branding in all digital channels (e.g., in-app, browser, contactless*, voice-enabled devices, QR*, etc.) and must be applied when:

  • Signaling acceptance of the Mastercard account credential.
  • Representing card account/credentials visually or via voice-enabled digital payment interfaces.

*Mastercard Contactless Branding Standards and Mastercard QR Branding requirements are available for download.

Display of Mastercard branding
Digital branding requirements for stored and tokenized credentials indicate how Mastercard branding should appear when credentials are displayed.

Stored credentials

A stored credential is a Mastercard account credential that a cardholder has approved a merchant, digital wallet operator, service provider, or other digital entity to store for use in a future transaction. The credential must be identified as a Mastercard account.

An entity that retains credentials must display on all payment user interfaces:

  • The Mastercard Symbol or Mastercard card image (for tokenized credentials); and
  • The last four digits of the account number.

Tokenized credentials

When a merchant, digital wallet operator, service provider, or other digital entity actively participates in the tokenization of a Mastercard credential in accordance with EMVCo standards, the Mastercard card image (instead of the Mastercard Symbol) must be shown in all payment user interfaces:

  • The card image must include, at a minimum, the relevant Mastercard branding and the last four digits of the account number.
    Image of Mastercard branding with last four digits of account number
  • On some very small form factors (e.g., digital activity tracker), use of the Mastercard card image might not be feasible. In these cases, the Mastercard Symbol and the last four digits of the account number may be used (Refer to image of activity tracker in the digital section of the Mastercard Contactless Branding requirements).

Presentment of Mastercard credentials
To ensure the consumer is aware of the Mastercard credential being used in a transaction, the following principles must be followed:

Prior to purchase

Prior to payment execution, the consumer, when initiating a purchase, must be presented with the stored credentials being used either visually or through another relevant mechanism (e.g., voice-enabled device). For payment experiences where consumers make a purchase using a visual display, Mastercard branding must appear when the consumer is:

  • Loading card account/credentials on file.
  • Selecting card account/credentials for payment (if applicable).
  • Reviewing card account/credential details.

Post-purchase

When a post-purchase confirmation (e.g., push notification, email, voice confirmation, Mastercard approved sound, etc.) is provided upon completion of the transaction, whether the purchase was initiated by the consumer or merchant, the consumer must receive confirmation of the Mastercard credential used.

Refer to Mastercard Transaction Processing Rules 3.13 and 4.7 for e-commerce and contactless transaction receipt requirements.

Use of the Mastercard Checkout Sound and Animation
The Checkout Sound and Animation may be played or displayed as a form of confirmation in a digital environment. Please contact your Mastercard representative or contact us at ask.brand.manager@mastercard.com for more information.

Displaying the Mastercard Symbol

  • A full-color Mastercard Symbol must appear with the last four digits of the account number in close proximity to the Symbol. The Mastercard Premium Brand Mark is not permitted.
    Image of Mastercard branding with last four digits of account number Image of Mastercard branding with last four digits of account number Image of Mastercard branding with last four digits of account number Image of Mastercard branding with last four digits of account number
  • If the digital device is not color-capable, use the grayscale or solid Brand Mark.
    Image of the grayscale Mastercard Brand Mark Image of the solid Mastercard Brand Mark
  • For devices that support text-only, the “Mastercard” name in text is acceptable.
    Image of Mastercard branding in text only with account number
  • Ensure sufficient contrast between the screen background and the Symbol.
  • To ensure the greatest legibility of the Mastercard Symbol, follow the recommended minimum size specifications (size may depend on screen/print resolution).
    Image of minimum size

Displaying a Mastercard card image

The Mastercard card image is required to be displayed in the user interface when the Mastercard credential is tokenized. The card image should provide a rich visual experience by representing the digitized card to the cardholder.

  • A card image may be an exact replica of the corresponding physical card or generic representation of a Mastercard card, not matching the exact design or background color of the physical card, and is received through the Mastercard API.

    CARD IMAGES WITH MASTERCARD SYMBOL

    Image of card exact replica with Mastercard Symbol Image of differing card artwork with Mastercard Symbol

    CARD IMAGES WITH MASTERCARD BRAND MARK - MUST MIGRATE TO MASTERCARD SYMBOL BY 1 JULY 2020

    Image of card exact replica with Mastercard Brand Mark Image of differing card artwork with Mastercard Brand Mark
  • The last four digits of the account number (PAN) must be in close proximity to the Mastercard Symbol or Brand Mark on the card front. All other PAN digits must be obscured or removed.
  • The BIN must be removed.
  • The chip, cardholder name, expiration date(s), and other personalized elements are prohibited.
  • Relevant Mastercard branding must be included on the card front, irrespective of where the branding is located on the physical card. Branding must be positioned and sized proportionately to match or exceed physical card design standards. The Premium Brand Mark, if applicable, may only be used on an exact replica card image.
    Image of the Mastercard brand to card proportion
  • Mastercard program identifiers, if applicable, must be proportionately sized to match or exceed physical card design standards.
  • Debit and Prepaid cards must display the “debit” Identifier (if required in the respective region).
  • The Contactless Indicator, if applicable, is optional. It may be included on the card image or in close proximity to the card image or Mastercard branding, sized to match or exceed physical card design standards. For more details see the Mastercard Contactless Branding Guidelines.
  • A virtual account is a Mastercard account issued without a physical card or access device. A virtual account cannot be electronically read. For the avoidance of doubt, an account PAN tokenized for use on a mobile payment device is not considered a virtual account. Unlike the tokenized card image, on a virtual account card image, the 16-digit PAN, CVC 2 value, and expiration date are required; the chip must be removed.

Minimum size

  • Exact replica: Must be no smaller than a final display width of 54 pixels (108 points)/15mm (0.59”)
    Image of an exact replica card minimum size
  • Generic: Must be no smaller than a final display width of 36 pixels (72 points)/10mm (0.39”)
    Image of a generic card minimum size

Note: Beginning November 2018, the full-color Mastercard Brand Mark without the word “mastercard®” is featured on cards. This Mastercard Symbol branding will be required on all physical cards manufactured on or after 1 July 2020. Issuers may update their digital card imagery at any time. However, issuers must update these images no later than the update of the companion card plastic.

Use with other marks

The Mastercard Symbol, Mastercard card image, or Mastercard text must be presented at least at parity with all other payment marks, card images, or text depicted in a digital environment. For example, the Mastercard Symbol must be at least as prominent as, and appear in at least the same size, level of color reproduction, and frequency as all other payment marks appearing in that digital environment.

In the Europe Region, if the Mastercard (or Maestro) account number is co-badged with another payment scheme, the Mastercard/Maestro branding or card image should preferably be displayed separately from the mark or card image of the other payment scheme.

  • When the brands are placed next to an account number not on a card depiction, the Mastercard/Maestro branding must appear first.
  • Alternatively, a single card image showing both brands may be displayed in the wallet, with a mechanism to allow the cardholder to select the default brand, for example a toggle switch.
  • Appropriate information must be provided to help the cardholder select the default brand.
  • The Mastercard Symbol and account information must be displayed no less prominently than those of the co-badged payment scheme.

Signaling digital payment acceptance

Mastercard/Maestro/Cirrus branding must be displayed in the digital environment whenever payment options are presented. Alternatively, if at acceptance all other payment options are presented in a text-only format, Mastercard, Maestro, or Cirrus branding must at least be at parity with other payment brands

  • Display the Symbol/Mark at size, frequency, and color parity with all other brand/acceptance marks, symbols, or logos*.
  • Use Mastercard-provided artwork.
  • Use the reverse version of the Maestro or Cirrus Marks on dark or busy backgrounds that do not provide sufficient contrast.
  • The Mastercard Checkout Sound and Animation may be played and/or displayed to signal digital payment acceptance for Mastercard transactions. Please contact your Mastercard representative or contact us at ask.brand.manager@mastercard.com for more information.

Signaling acceptance in a voice environment

The Mastercard Checkout Sound may be played to signal acceptance for Mastercard transactions in a voice environment. Please contact your Mastercard representative or contact us at ask.brand.manager@mastercard.com for more information.

SIGNALING DIGITAL PAYMENT ACCEPTANCE

Image of signaling digital payment acceptance

CREDENTIAL LOAD

Image of credential load

*The screen/page must display the Symbol/Mark at parity with all other acceptance branding/symbols/logos also displayed (with the exception of Mastercard in the U.S., where a specific regional Standard that permits otherwise exists. Refer to Mastercard Rules, Rule 5.11.1 “Discrimination” of Chapter 16, “Additional U.S. Region and U.S. Territory Rules”).

Digital payment interfaces

Visual display interface

When a Mastercard stored credential is represented visually in any digital payment environment, including stored credentials displayed in a browser, in-app, or in a digital wallet, either the Symbol or the Mastercard card image (for tokenized credentials) and the last four digits of the account number must appear in close proximity to the account representation in order to provide clear brand identification.


VISUAL DISPLAY FORM FACTORS

Image of visual display form factors

To ensure the consumer is aware of the Mastercard credential being used in a transaction, the following principles must be followed:

  • Prior to payment execution, the consumer, when initiating a purchase, must be presented with the stored credentials being used. Mastercard branding must appear when the consumer is:
    • Selecting card account/credentials for payment (if applicable).
    • Reviewing card account/credential details.
  • When a post-purchase confirmation (e.g., push notification, email) is provided upon completion of the transaction, the consumer must receive confirmation of the Mastercard credential used.

IN-BROWSER TOKENIZED

Image of an in-browser tokenized example

IN APP NON-TOKENIZED CHATBOT

Image of an in-app non-tokenized chatbot example

Seamless payment experiences

Certain payment experiences are seamless as they allow payment with a Mastercard credential previously stored on file in few steps and without friction. To ensure the consumer has transparency in the seamless payment experience with regard to the Mastercard credential being used, the digital entity must conform to the stored and tokenized credentials requirements, as well as the following principles:

  • Prior to payment execution, the consumer, when initiating a purchase, must be presented with the stored credentials being used, either visually or through another relevant mechanism* (e.g., voice-enabled device).

    PRE-PURCHASE CONFIRMATION

    Image of a voice-enabled pre-purchase confirmation Image of a single-tap pre-purchase confirmation
    Image of checkout free payment experience
  • When a post-purchase confirmation (e.g., push notification, email, voice confirmation, Mastercard approved sound, etc.) is provided upon completion of the transaction, whether the purchase was initiated by the consumer or merchant, the consumer must receive confirmation of the Mastercard credential used.

    POST-PURCHASE CONFIRMATION

    Image of a push notification Image of an email confirmation

Seamless payment experiences use credentials previously stored on file and include, but are not limited to:

  • Voice-enabled: When a voice-enabled device is used to make a purchase.
  • Single tap: Where the consumer makes a payment in a single or limited number of steps.
  • Checkout free: When the consumer initiates a purchase (Figure A), but does not take further action to complete the payment (Figure B).
  • Recurring payment: When a merchant initiates a transaction, for a variable or fixed amount, using a credential that the consumer has previously stored on file with and authorized for future use by such merchant periodically and on an ongoing basis with no specified end date.

*The entity presenting the Mastercard credential may offer the consumer the choice to opt out of receiving a voice-enabled pre-purchase credential confirmation. The default should initially be set as opt-in.

Signaling Mastercard Click to Pay enablement

Overview

This section includes requirements for representation of EMV® Secure Remote Commerce (“SRC”) payment mark otherwise known as the “Click to Pay icon” and technology as “Click to Pay”, in conjunction with the core Mastercard® and/or Maestro® marks.

SRC is a global specification developed by EMVCo to create an e-commerce payment experience that aims to deliver the same security, convenience, and control currently offered to cardholders paying in the physical world.

Click to Pay is the consumer facing reference to the SRC technology, service, and icon. This section includes requirements for the use of Click to Pay in all aspects of the consumer journey, from mobile to marketing. All requirements apply to all marketing and digital interfaces, unless otherwise specified.

Glossary of Click to Pay-related terminology

CLICK TO PAY TERMINOLOGY

SRC Participant
An entity that is configured to participate in an SRC ecosystem. This may include issuers, merchants, entities playing the role of SRC initiators, digital card facilitators, digital payment applications, and payment service providers.

Click to Pay icon or “icon”
An icon that is a trademark of EMVCo, LLC that is used to signal that a remote-commerce channel offers payments enabled by the EMV Secure Remote Commerce specification.

SRC System
A technical platform that facilitates remote card payments.

SRC System operating image
The unique image(s) referring to SRC System operating network card(s) accepted by the merchant that will be displayed in association with the Click to Pay icon.

BUTTON AND ASSET TERMINOLOGY

Horizontal mark
The file name for the asset that consist of the Click to Pay icon, Vertical separator line, and SRC Participant mark or all SRC System operating image(s) that a merchant accepts.

Trigger format
Any format that initiates and provides the starting point for a Click to Pay experience and is placed on the digital payment application.

Vertical separator line
The line that separates the Click to Pay icon from an SRC Participant mark or SRC System operating image(s).

Vertical mark
The file name for the Click to Pay icon digital asset.

Click to Pay icon and assets

The Click to Pay icon, also referred to herein as “icon” or “Vertical mark”, is an EMVCo trademark and is used to signal that a remote-commerce channel offers payments enabled by the EMV Secure Remote Commerce Specification.

The icon is comprised of a pentagon design oriented on its side with a stylized depiction of a fast forward symbol on the right, formed by a continuous line.

CLICK TO PAY ICON OR VERTICAL MARK

When to use the icon

Use the icon as a standalone visual representation of Click to Pay functionality on all digital payment interfaces such as websites and in-app interfaces. Click to Pay participants can use in marketing collateral or non-Trigger Format use cases (payment labels and titles).

How to use the icon

The icon must always appear exactly as shown in these standards and must never be broken apart, stretched, skewed, or visually altered in any way.

Clear space

Always surround the icon with sufficient clear space, which as a general requirement must be equal to one quarter (.25x) of the full height of the icon (x).

In certain use cases (e.g., mobile), where space may be extremely limited, the clear space requirement does not apply in full. When the height of the icon is less than or equal to 32px, 2mm/8px clear space is required on all surrounding sides of the icon. When the height of the icon is greater than 32px, one quarter (.25x) of clear space is required around the icon.


Minimum size

In most use cases, the icon must appear at a height no smaller than 5mm/20px.

Where space may be extremely limited, the icon must appear at a height no smaller than 3mm/12px. A 10px minimum size is supported for extreme cases.

Icon color for marketing use

In marketing, the icon may be black or white, alternatively, the icon may appear as a solid, monochromatic color, provided the color provides sufficient contrast and legibility against the selected background.

Marketing materials examples include participant websites, sales collateral, consumer-facing materials, and promotional materials, for example: notebooks, t-shirts, giveaways.

Icon color for checkout/digital use

A black icon must appear against a white or light-colored background. A white icon must appear against a medium or dark-colored background (for example, green as displayed below).

Checkout/digital icon use examples include e-commerce website and in-app interfaces, where Click to Pay is available.

WCAG 2.0 AA web accessibility standards include requirements for determining if there is sufficient contrast of background colors in a digital experience:

How to obtain Click to Pay icon artwork

The artwork (.ai, svg, png, etc.) may be downloaded by clicking directly on the links below.

Asset
Marketing use
Checkout/Digital use
Download
Download
Download
N/A*
N/A
This assset is not permitted for use in marketing or any non-checkout use.
Download

*Not yet available for checkout/digital.

Requirements to use the icon

A right to use the Click to Pay icon is granted to Mastercard licensed customers, Mastercard merchants, participants in Mastercard’s Click to Pay program, and registered service providers or other licensees under sublicense from EMVCo under Mastercard’s licenses with EMVCo. Such Mastercard licensed customers or other entities may use the EMVCo Marks subject to the terms and conditions set forth in this section and the EMVCo standards and specifications available from EMVCo, including from the Internet website of EMVCo (currently located at https://www.emvco.com, as such website address may change from time to time). Such use of the Click to Pay icon must comply with these requirements and the EMVCo standards and specifications. Such licensed Mastercard customers or other entities are not required to execute the EMVCo licensing agreement for use of the EMVCo Marks. The sublicense from Mastercard is sufficient, or a written Trademark License Agreement must be in place with EMVCo for the right to use the icon.

The sublicense from Mastercard is sufficient, or for those without a sublicense from Mastercard, a written Trademark License Agreement must be in place with EMVCo for the right to use the icon.

Icon with SRC Participant mark or SRC System operating image(s)

The Click to Pay icon may be displayed on a stand alone basis as described above or may be displayed in combination with an SRC Participant mark (mark) or SRC System operating image (image). These assets, referred to as the “Horizontal mark” can be used in marketing materials to signal Click to Pay participation and acceptance or can be used to trigger a Click to Pay transaction at the point of interaction.

  • Always include the icon, positioned first, followed by the Vertical separator line, and then include an SRC Participant mark/System operating image.
  • The Horizontal mark must appear in full color, following respective brand requirements, and follow parity requirements of equal size, color, and frequency among the Click to Pay icon and participant marks.
  • The order in which SRC System operating images appear after the icon is participants’ choice; however, the Mastercard/Maestro branding is preferred to be first after the Click to Pay icon if the participant has a business relationship with Mastercard.
  • Follow consistent spacing between the icon, Vertical separator line, and mark(s)/image(s). Spacing is .35x where x = the height of the Click to Pay icon.
  • When the SRC Participant mark(s)/image(s) is/are displayed at checkout, the Click to Pay icon and the Mastercard branding must be displayed at parity (in terms of size, frequency, color treatment, and location) with all other acceptance marks presented.



Determining size parity between the Click to Pay icon and SRC marks/images

A mark/image may exceed a dimension of the Click to Pay icon by 20% within these parameters:

[incremental height %] + [incremental width %] ≤ 20%, where:

  • [incremental height %] is the percentage by which the height of the SRC System operating image or SRC Participant mark exceeds the height of the Click to Pay icon; and
  • [incremental width %] is the percentage by which the width of the SRC System operating image or SRC Participant mark exceeds the width of the Click to Pay icon

The SRC System operating image(s) or SRC Participant mark(s) must meet or exceed the dimension of Click to Pay icon by equal incremental percentage defined by the sum of incremental height % + incremental width %.

COMPLIANT DISPLAY OF SRC SYSTEM OPERATING IMAGES SIZED ACCORDING TO THE PARITY MODEL ABOVE




COMPLIANT DISPLAY OF A HORIZONTAL MARK IN A MOBILE HEADER


COMPLIANT DISPLAY OF A CLICK TO PAY ICON WITH PARTICIPANT MARK (E.G., ISSUER, ACCEPTING MERCHANT) AND SYSTEM OPERATING IMAGES
FOR MARKETING USE TO SIGNAL CLICK TO PAY ACCEPTANCE ON A TERMINAL, OR COUNTER CARD, FOR EXAMPLE.


Note: Gray boxes in the example represent payment option.

How to obtain the Horizontal mark assets artwork

The artwork (.ai, svg, png, etc.) may be downloaded by clicking directly on the links below.

Asset
Marketing use
Checkout/Digital use†
Download
Download
Download
N/A†
Download
Download
Download
N/A*
Download
Download

Refer to How is a graphic-supported Click to Pay trigger implemented? for Mastercard hosted assets

*Not yet available for checkout/digital

Click to Pay in checkout/digital environments

A Click to Pay-enabled transaction may be represented as a payment option in digital point of interaction environments, including, merchant’s desktop and mobile website and in-app interfaces, as a Trigger Format and/or as a non-Trigger Format.

  • A “Trigger Format” initiates a Click to Pay experience.
  • A “non-Trigger Format” does not initiate a Click to Pay experience and can include Click to Pay branding to describe the payment option or payment technology available to the cardholder.

To determine if the payment method selection is a Trigger Format or a non-Trigger Format, ask the following question:

Trigger requirements

The style of Trigger Format used to initiate a Click to Pay-enabled transaction depends on the merchant’s capabilities:

  • When the merchant environment supports graphics
  • When the merchant environment does not support graphics

When the merchant environment supports graphics

The Trigger Format must include the Click to Pay icon, Vertical separator line, Mastercard/Maestro branding, and any other accepted SRC System operating images.

ILLUSTRATIVE, BUT NOT EXHAUSTIVE, EXAMPLES OF COMPLIANT AND NON-COMPLIANT DISPLAY OF THE CLICK TO PAY ICON IN A TRIGGER

How is a graphic-supported Click to Pay trigger implemented?

Utilize Mastercard Developers Zone to find appropriately-sized and styled asset URLs to integrate into the payment selection format of the merchant’s user interface. Visit https://developer.mastercard.com/masterpass/documentation/migration/branding

When the merchant environment does not support graphics

  • In a non-graphics enabled environment, use “Click to Pay” to represent that a Click to Pay-enabled experience is available.
  • The Horizontal mark asset must be placed in immediate proximity to the payment selection format when graphics are not supported inside the trigger area. Immediate proximity means placement near a non-graphics supported payment selection format or textual confirmation of payment selected by the user, with a minimum distance of 8 pixels of white space between the graphical content of the trigger and the payment selection.

ILLUSTRATIVE, BUT NOT EXHAUSTIVE, EXAMPLES OF COMPLIANT AND NON-COMPLIANT DISPLAY OF THE CLICK TO PAY ASSETS WHEN THE MERCHANT ENVIRONMENT DOES NOT SUPPORT GRAPHIC-ENABLED TRIGGERS


Note: Gray boxes in the example represent payment option.

Integrated merchant Trigger Format

An integrated merchant Trigger Format is a Click to Pay experience that is triggered off the merchant’s existing checkout trigger.

When Click to Pay is triggered off the merchant’s existing checkout trigger, the icon with SRC System operating images must be displayed in immediate proximity of the merchant’s checkout button with merchant’s own call to action descriptive language. Immediate proximity means placement near a non-graphics supported payment selection format or textual confirmation of payment selected by the user, with a minimum distance of 8 pixels of white space between the graphical content of the Trigger Format and the payment selection.

For example, if the merchant’s checkout button label says “CHECKOUT” and the button initiates a Click to Pay-enabled transaction, the Horizontal mark asset must be displayed in immediate proximity of this trigger.

ILLUSTRATIVE, BUT NOT EXHAUSTIVE, EXAMPLES OF COMPLIANT AND NON-COMPLIANT DISPLAY OF THE CLICK TO PAY ASSETS IN AN INTEGRATED MERCHANT TRIGGER

 

Non-Trigger Format Requirements

A non-Trigger Format does not initiate a Click to Pay experience; however, Click to Pay branding may be used to display and represent that Click to Pay-enabled technology is available on the merchant or payment service provider’s website and in-app interfaces. Presentation of a non-Trigger Format also depends on the graphics capabilities of a merchant’s website and in-app interface. Any combination of the Click to Pay name, icon/Vertical mark, and Horizontal mark asset may be used in non-Trigger Formats within user interfaces.

ILLUSTRATIVE, BUT NOT EXHAUSTIVE, EXAMPLES OF COMPLIANT DISPLAY OF THE CLICK TO PAY ASSETS IN A NON-TRIGGER FORMAT

checkmark

Note: The tab label, above left, is the non-Trigger Format and the button, above right, is the Trigger Format.

Click to Pay integration

How to use “Click to Pay”

When describing the features of Mastercard’s Click to Pay program in marketing and product communications, use “Mastercard Click to Pay.”

  • “Mastercard Click to Pay” must be applied in the first or most prominent instance on a page/screen. (Only required when describing features specific to the Mastercard Click to Pay implementation.)
  • In subsequent use “Click to Pay” is sufficient.
  • Do not use “Click to Pay,” or “Mastercard Click to Pay” more than once in a sentence.

Use “Click to Pay” in the product without the “Mastercard” modifier, especially on network-neutral communications or in user interfaces such as the SRC Initiator.

Click to Pay may be applied without “Mastercard” as a modifier when network neutral or describing product usage.

  • It is important to distinguish that the user is only deleting/accessing their Mastercard information in Click to Pay for data and security reasons.

“Click to Pay” may be used as a reference to the technology, service, and icon, or actively as follows:

Descriptive reference Action

“Create a Click to Pay profile with your Mastercard®.”

“Use your Mastercard when you see the Click to Pay icon.”

“Enroll your Mastercard in Click to Pay for a convenient and secure checkout.”

“Introducing Mastercard Click to Pay, a new password-free guest checkout option.”

“Simply click to pay quickly and securely.”

“Click to pay quickly and securely.”

Uppercase “C” and “P”

Uppercase is permitted if the surrounding text also is uppercase.

Sentence case

  • “Mastercard” with “Click to Pay” must not be used as an action.
  • The word “Click to Pay” and icon may be used together in marketing with or without the Vertical separator line.
  • When used to describe an action, local language equivalent is permitted.
  • “Secure Remote Commerce” or “SRC” must not be consumer facing.

ILLUSTRATIVE, BUT NOT EXHAUSTIVE NON-COMPLIANT EXAMPLES OF “CLICK TO PAY”

ClicktoPay

Click-to-Pay

Click 2 Pay

CTP

Trademark attribution language

In communications, the following trademark attribution language must be included where space permits: “The Click to Pay icon is a trademark owned by and used with permission of EMVCo, LLC.” Where images are not supported, the following attribution language should be used: “The Click to Pay icon, consisting of a pentagon design oriented on its side with a stylized depiction of a fast forward symbol on the right, formed by a continuous line, is a trademark owned by and used with permission of EMVCo, LLC.” Where space is limited, the following attribution language may be used: “The Click to Pay icon is a trademark owned by and used with permission of EMVCo, LLC.”

The above language may be omitted when used at checkout/digital.

All ATM locations must display the appropriate decal sticker for the brands which are accepted on or near the main entrance. Mastercard branding may also appear on ATM screens.

Decal stickers must be:

  • Clearly visible on or near the cash machine and must not appear only on the ATM screen.
  • Displayed horizontally or vertically following the approved sequence: Mastercard, Maestro, Cirrus, along with other brand(s).
  • Displayed at equal size, frequency, and color parity with all other acceptance brands.

The Mastercard Checkout Sound and Animation may be played and/or displayed on the ATM screen. Please contact your Mastercard representative or contact us at ask.brand.manager@mastercard.com for more information.

Image of Mastercard decal stickers at an ATM main entrance
Image of Mastercard decal stickers on an ATM
Image of Mastercard brands on an ATM screen

Overview

This section includes requirements for representation of contactless capability through the use of the EMVCo, LLC (“EMVCo”) Contactless Indicator and Contactless Symbol, which are EMVCo marks, in conjunction with the core Mastercard® and/or Maestro® marks. Cirrus® can also be contactless to support contactless ATM usage.

This section includes requirements for the use of the Contactless Indicator on physical and digital cards, mobile phones, other payment and non-payment form factors, POS signage, and within supporting marketing and communications.

This section outlines the use of the Contactless Symbol on payment terminals. See the Mastercard Card Design Standards on mastercardconnect.com for requirements for display on cards and devices.

A right to use the Contactless Indicator and the Contactless Symbol and other EMVCo marks (“EMVCo Marks”) is granted to Mastercard customer or other licensee under sublicense from EMVCo under Mastercard’s licenses with EMVCo. Mastercard issuers and acquirers may use the EMVCo Marks subject to the terms and conditions set forth in this section and the EMVCo standards and specifications available from EMVCo, including from the Internet website of EMVCo (currently located at www.emvco.com, as such website address may change from time to time). Such use of the Contactless Indicator and the Contactless Symbol must comply with these requirements and the EMVCo standards and specifications.

Mastercard customers are not required to execute the EMVCo licensing agreement for use of the EMVCo Marks. The sublicense from Mastercard is sufficient.

A customer or other licensee must not register or attempt to register a Mastercard, Maestro, or Cirrus mark or an EMVCo mark.

Contactless branding on cards and devices

The EMV Contactless Indicator

The EMVCo Contactless Indictor denotes contactless capability and is present on all contactless cards and form factors which have payments as a primary use case, and may be displayed on the screen of contactless mobile devices.

If a Mastercard card or device is contactless-enabled, the card or device must include the Contactless Indicator; except for payment secondary devices, where the Contactless Indicator must be included where possible. Refer to the Mastercard Card Design Standards for requirements for display of the Contactless Indicator on cards and devices.

For details and requirements on use of the Contactless Indicator on cards and devices see the EMVCo standards and specifications available from EMVCo, including from the Internet website of EMVCo (currently located at www.emvco.com, as such website address may change from time to time). Such use of Contactless Indicator must comply with these requirements and the EMVCo standards and specifications.

Refer to Using with other payment brands and Signaling digital acceptance tab in Use in digital payments for display and parity requirements on cards and devices.


EMV CONTACTLESS INDICATOR

Image of black EMV Contactless Indicator Image of white EMV Contactless Indicator

SAMPLE PROXIMITY PLACEMENT ON AN NFC-ENABLED DEVICE

Image of proximity on an NFC-enabled device

Contactless branding on non-digital contactless devices

Payments-primary devices requirements include:

  • These include fobs, stickers, wristbands, SIM chips, and similar devices designed solely or principally for payments.
  • The EMV® Contactless Indicator must be displayed along with Mastercard® branding
  • The Contactless Indicator must be displayed (if a Contactless Indicator may be present) and may be placed anywhere on the device, provided the Contactless Indicator is clear and legible and meets the display requirements.
  • Where full-color Mastercard/Maestro branding is not technically possible, or when all branding on a device is intentionally one color, one-color Mastercard/Maestro branding may be used.

Payments-secondary devices requirements include:

  • These are multipurpose/function devices where the primary use case is not payment-related.
  • Use cases could include traditional watches (e.g., non-digital), apparel, jewelry, car remotes, and similar devices.
  • The Contactless Indicator must be displayed on payments-secondary devices where possible and may be placed anywhere on the device, provided the Contactless Indicator is clear and legible and meets the display requirements.
  • Where full-color Mastercard/Maestro branding is not technically possible, or when all branding on a device is intentionally one color, one-color Mastercard/Maestro branding may be used.

Mastercard/Maestro branding in a contactless transaction

Refer to Use in digital payments for branding requirements on digital devices.

  • While the Mastercard card image must be shown in digital environments when a Mastercard account credential is tokenized, such card image is not required on tokenized non-digital contactless devices.
  • Upon completion of a transaction, the digital provider must provide a confirmation of the payment credential used for the purchase via a real-time push notification, text message, or email on the companion digital device, if applicable.

EXAMPLE OF PURCHASE CONFIRMATION NOTIFICATION

Image of a purchase confirmation notification

EXAMPLES OF NON-DIGITAL CONTACTLESS DEVICES

Image of non-digital contactless devices examples

Note: The Mastercard “debit” identifier is required on Debit Mastercard non-digital contactless account devices issued in the “Debit Mastercard countries”.

Branding on digital contactless devices

When a Mastercard® or Maestro® account is represented in a contactless digital display, such as a digital wallet or other digital application, the digital branding requirements must be followed as outlined in the Digital payment interfaces tab in Use in digital payments.

Contactless devices that contain a payment screen display must present the Mastercard or Maestro card image, including Mastercard/Maestro branding and last four digits of the account number. On some very small form factors (e.g., digital activity tracker) where credentials are tokenized, if the use of the card image is not feasible, the Mastercard or Maestro Symbol and the last four digits of the account number may be used.

Refer to Mastercard Transaction Processing Rules 3.13 and 4.7 for e-commerce and contactless transaction receipt requirements.


EXAMPLES OF DIGITAL CONTACTLESS DEVICES

Image of digital contactless devices examples

SAMPLE PAYMENT FLOW

Image of payment confirmation in sample payment flow Image of credential selection in sample payment flow

Contactless branding on payment terminals and ATMs

The EMV Contactless Symbol is intended only for use at the point-of-sale on EMV specification compliant terminals, and within associated marketing collateral directing consumers where to tap their contactless device.

Point-of-sale (POS) terminals and ATMs that are contactless enabled must include the Contactless Symbol and, where other acceptance marks are displayed, Mastercard or Maestro branding, as applicable. The Contactless Symbol must be displayed on terminals and readers that are compliant with the EMVCo standards and specifications and may not appear on non-compliant terminals. Refer to Using with other payment brands and Signaling digital payment acceptance tab in Use in digital payments for display and parity requirements at the POS.

For details and requirements on use of the Contactless Symbol on terminals and ATMs see the EMVCo standards and specifications available from EMVCo, including from the Internet website of EMVCo (currently located at www.emvco.com, as such website address may change from time to time). Such use of Contactless Symbol must comply with these requirements and the EMVCo standards and specifications.


EMV CONTACTLESS SYMBOL

Image of black EMV Contactless Symbol Image of white EMV Contactless Symbol

EXAMPLE OF TERMINAL WITH MASTERCARD SYMBOL AND THE CONTACTLESS SYMBOL

Image of terminal with Mastercard Symbol and EMV Contactless Symbol

Contactless branding on point-of-sale (POS) and point-of-interaction (POI) signage and marketing communications

Contactless POS and POI signage may be used to supplement the required display of decal stickers at Mastercard® and Maestro® merchant locations enabled for contactless payments. The following requirements apply for any Mastercard and Maestro contactless branding on signage and in marketing communications:

  • The Contactless Indicator must appear with the Mastercard and Maestro branding on POS signage to indicate acceptance of contactless payments.
  • Optional messaging set in FF Mark Medium or similar san serif font may accompany the Contactless Indicator. FF Mark Medium may be purchased from Fonts.com.
  • Acceptable messaging is “Tap & go”, “Accepted” or local language equivalent.
  • “Tap & go” may not be used with other payment brands.
  • Refer to Using with other payment brands and Signaling digital payment acceptance tab in Use in digital payments for display and parity requirements at the POS.

Note: The term “contactless” is not considered a consumer facing message and should be used minimally.

Mastercard-provided POS/POI signage/decals/stickers

  • Mastercard has developed POS signage in several configurations.
  • The artwork has been created in English, typeset in FF Mark Light.
  • It is acceptable to adapt this artwork to include English and local language or local language only, provided the basic design format is maintained. Simply extend the height of the artwork to accommodate additional lines of text where applicable.
  • Approved images include:

MERCHANT ENTRANCE WITH SUPPLEMENTAL CONTACTLESS POS SIGNAGE

Image of terminal with Mastercard Symbol and EMV Contactless Symbol

Note: Gray boxes in the example represent payment brands.


COMBINATION DECALS

Image of Contactless and Mastercard decal sticker combination Image of Contactless, Mastercard, and Maestro decal sticker combination

TAP & GO WITH MASTERCARD HORIZONTAL

Image of black Tap & Go decal sticker horizontal Image of white Tap & Go decal sticker horizontal

TAP & GO WITH MASTERCARD VERTICAL

Image of black Tap & Go decal sticker vertical Image of white Tap & Go decal sticker vertical

Mastercard or Maestro contactless in marketing and communications

  • The words “contactless” or “contactless payments” should be used as B2B descriptive language for the contactless technology. As a descriptor, the standard form of “contactless” must be with a lowercase “c”, except when the formatting calls for capitalization. This is not to signal that the descriptor is a formal name, rather, it is to align our content with the standard text treatment used in each circumstance.
  • As a descriptive phrase, the standard form of “tap & go™” must be sentence-case with a lowercase “t” and “g” (or uppercase “T” if starting a sentence). Title-case style is permissible when matching the style of the surrounding text.
  • “Tap & go™” is only used on Mastercard or Maestro-exclusive consumer-facing contactless communications.
  • The “tap & go” phrase cannot be used as a program name nor can it be paired directly with a bank or other payment brand name, rather, it can be used in verb form to enhance communications.
  • The Contactless Indicator may be used adjacent to the Mastercard®/Maestro® branding provided the minimum clear space is met as described.

Examples of consumer-facing messaging

  • Tap & go with Mastercard.
  • Tap & go with your [Bank Name] Mastercard®/Maestro® card.
  • [Bank Name] Mastercard®/Maestro® card featuring tap & go payments.
Image of compliant use of Tap & go Image of Mastercard contactless in marketing communication
Image of Mastercard contactless in marketing communication Image of Mastercard contactless in marketing communication

Consistent presentation of Mastercard® branding benefits issuers, acquirers, and merchants, by promoting consumer recognition and card use that builds business. Here are some common mistakes to avoid:

Do not recolor the Symbol or word “mastercard®”.
Image of a common mistake using the Mastercard brand Image of a common mistake using the Mastercard brand
Do not outline the Symbol.
Image of a common mistake using the Mastercard brand Image of a common mistake using the Mastercard brand
Do not display or reproduce at insufficient resolution or size.
Image of a common mistake using the Mastercard brand Image of a common mistake using the Mastercard brand
Do not reconfigure or reposition individual elements of the Brand Mark.
Image of a common mistake using the Mastercard brand Image of a common mistake using the Mastercard brand
Do not create a grayscale decal sticker or Symbol.
Image of a common mistake using the Mastercard brand Image of a common mistake using the Mastercard brand
Do not position the word “mastercard®” within the circles.
Image of a common mistake using the Mastercard brand
Do not alter, add, or combine other text to the word “mastercard®”.
Image of a common mistake using the Mastercard brand
Do not use the grayscale or solid Symbol without the word “mastercard®”.
Image of a common mistake using the Mastercard brand
Do not use a grayscale or solid mark on card fronts.
Image of a common mistake using the Mastercard brand

Download Artwork

Get artwork for the Mastercard brand

DOWNLOAD NOW

Order Decal Stickers

Order a range of pre-printed decal stickers for your business

ORDER NOW

Looking for Maestro® or Cirrus® ?

Guidelines and artwork for Maestro and Cirrus are available.

DOWNLOAD NOW