Mastercard Brand Mark Guidelines

General requirements
1. 

There are multiple configurations and versions of the Mark. Use the correct one for your needs. See Configurations and versions.

Brand Mark

Images of horizontal and vertical Mastercard logos

2. 

Always surround the Mark with sufficient free space, based on “x”, which is equal to the width of the “m” in the “mastercard” Logotype. See "Minimum sizes and free space".

Minimum
free space

Images of minimum free space specifications for the horizontal and vertical Mastercard logos

3. 

Always reproduce the Mark at a size that is clear and legible (depending on screen / print resolution). See "Minimum sizes and free space".

Minimum size

Images of minimum size specifications for the horizontal and vertical Mastercard logos

4. 

Always provide sufficient contrast with the background against which the Mark appears.

Background
contrast

Images of sufficient and insufficient background colors for the Mastercard logo

5. 

When referencing Mastercard® in text, use an uppercase “M” and lowercase “c”, with no space between “Master” and “card”. See "Using the Mastercard name in text".

Mastercard Brand Mark
The Mastercard® Brand Mark is used by Mastercard, its issuers, acquirers, and co-brand partners to market and promote Mastercard products and programs.

The Mark is available in horizontal and vertical configurations. There are full-color, grayscale, and solid versions of each configuration. Choose the one that best fits your application.

Horizontal
Brand Mark

Images of color versions of the horizontal Mastercard logo

Acceptance Mark
The Mastercard Acceptance Mark is used by Mastercard, its issuers, acquirers, accepting merchants, and co-brand partners to signify acceptance (such as on door decals, card terminals, ATMs, or merchant websites).

Note: The and / or ® trademark symbols (or their local law equivalents) must be used. They should remain at the relative size provided in the authorized artwork files and be scaled proportionally with the Mark even though their legibility may be compromised when the Mark is at very small sizes or reproduced in certain media. The symbols should not be enlarged independently to increase legibility.

Vertical
Brand Mark

Images of color versions of the vertical Mastercard logo

Acceptance
Mark

Mastercard Brand Mark
The Mastercard® Brand Mark is available in full-color, grayscale, and solid versions, for both positive and reverse treatments. Full-color is required on cards and is preferred in print and on screen. When technical limitations prohibit the use of full-color, use the grayscale or solid version. These color specifications apply to both the horizontal and vertical configurations.

The trademark symbol () next to the yellow circle should be reproduced in Mastercard Yellow in RGB and PANTONE. In CMYK the trademark symbol () should be black for the positive Mark or white for the reverse Mark. The registered trademark symbol (®) to the right of the word “mastercard” should be black for the positive Mark or white for the reverse Mark.

The solid version may appear in black, white, or any single color as long as there is sufficient contrast between the background color and the Mark.

Mastercard Acceptance Mark
The Mastercard Acceptance Mark must be reproduced in full-color only. The trademark symbol () next to the yellow circle should be reproduced in Mastercard Yellow in RGB and PANTONE. In CMYK the trademark symbol () should be white. The registered trademark symbol (®) to the right of the word “mastercard” should be white.

Full-color
Brand Mark
and Acceptance
Mark

Image of the color breakdown specifications for the full-color Mastercard logo and Acceptance Mark

Grayscale
Brand Mark

Image of the color breakdown specifications for the grayscale Mastercard logo

Solid
Brand mark

Image of the color breakdown specifications for the solid Mastercard logo

Minimum sizes and free space
To ensure the greatest legibility of the Mastercard® Marks, follow the minimum size and free space specifications (size may depend on screen / print resolution).

Horizontal
Brand Mark

Images of the minimum free space and minimum size specifications for the horizontal Mastercard logo

Vertical
Brand Mark

Images of the minimum free space and minimum size specifications for the vertical Mastercard logo

Acceptance
Mark

Image of the minimum size specification for the Mastercard Acceptance Mark

Lettercase
When referencing the Mastercard® name in text, use an uppercase “M” and lowercase “c” with no space between “Master” and “card”. The name should not appear with a capital “C”. The Mastercard name should appear in the same font as its surrounding text.

Registered trademark symbol (®)
In the first or most prominent text use of Mastercard on a page or screen (after use, if any, in a headline), the ® symbol is required. In subsequent use on that page or screen, the ® symbol may be omitted.

Read-through
The Mark may be used as a read-through in a headline, but may not be used as a read-through in the body of a communication. When used in text, it should be set in the same typeface as the surrounding text.

Trademark attribution notice
When the Mastercard name and / or Mark is used, the following trademark attribution notice (in a very small type size) should be included once in the communication: “Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.”

Note: On digital communications and small-size marketing communications, the above trademark attribution notice is not required.

Translations
The Mastercard name must appear in English only. The Mastercard name must not be translated into other languages nor appear in another alphabet except for specific authorized versions in Chinese (translation) and Arabic (transliteration).

Parity

In communications that promote more than one payment brand, the Mastercard name and / or Mark must be presented with prominence and frequency equal to that of all other payment brand names and / or marks.

Images of correct and incorrect uses of the Mastercard name in text

The Mastercard® Brand Mark and Acceptance Mark must be displayed at size, color, and frequency with all comparable product marks, with Mastercard preferably in the first position.

Note: All point of interaction (POI) locations that accept Mastercard must display the Acceptance Mark(s) at parity with all other acceptance marks / symbols / logos also displayed (with the exception of Mastercard POI locations in the U.S., where a specific regional Standard that permits otherwise exists. Refer to Mastercard Rules, Rule 5.11.1 “Discrimination” of Chapter 16, “Additional U.S. Region and U.S. Territory Rules”).

Mastercard family of brands
When more than one Mastercard brand is accepted, display the marks horizontally or vertically in the approved sequence:

  1. Mastercard 
  2. Maestro® 
  3. Cirrus®

Brand
Mark

Images of required equal spacing between Marks

Acceptance
Mark

Images of brand sequence

Sizing parity
with other marks

Images of correct and incorrect sizing parity of the Mastercard logo with other brands

Artwork for producing cards
There are specific artwork and guidelines for using the Mastercard Brand Mark on cards. Refer to the Card Design Standards at mastercardconnect.com for more information.

Depicting cards in print communications
If displaying a single card, the entire card face must appear. If displaying multiple cards, the entire Brand Mark must be visible on at least one of the cards shown. Mastercard® cards must be depicted at size, color, and frequency parity with all other cards depicted in the same communication.

Depicting cards in digital applications
If using a card in a digital application, special rules apply. See "Use in digital applications".

Image of using the Mastercard logo on cards in a marketing communication

The Mastercard® Acceptance Mark may be used in full-color merchant advertising only. For one-color advertising or receipts, the grayscale or solid version of the Mastercard Brand Mark should be used to signify acceptance. Do not create a solid or grayscale version of the Acceptance Mark.

Note: Use approved artwork for the solid or grayscale versions.

Images of using the full-color Mastercard logo in merchant advertising and using the one-color solid Mastercard logo on a merchant receipt

On entry into a merchant location
At physical merchant locations, the preferred way to communicate acceptance is to display the Mastercard® Acceptance Mark on a main entry door or on a nearby window. If these locations are not available, the Acceptance Mark must be displayed so it is seen easily from the outside.

At the point of interaction
It also is important to display the Mastercard Acceptance Mark at the point of interaction (POI) to encourage card use. Examples of POI branding include: cash register, terminal display, digital display, tent cards, card presenters, etc.

Note: For merchant decals, the primary source is the financial institution that processes the merchant’s transactions. However, for convenience, merchants may download artwork to create custom signage or order limited quantities from Mastercard.

Images of using a Mastercard decal on a merchant window and payment terminal

This section applies to Mastercard® branding in all digital channels (e.g., in-app, browser, contactless*, voice-enabled devices, QR*, etc.) and must be applied when:

  • Signaling acceptance of the Mastercard account credential
  • Representing card account/credentials visually or via voice-enabled digital payment interfaces

*Mastercard Contactless Branding Standards and Mastercard QR Branding requirements are available at brand.mastercard.com

Display of Mastercard branding
Digital branding requirements for stored and tokenized credentials indicate how Mastercard branding should appear when credentials are displayed.

Stored credentials

A stored credential is a Mastercard account credential that a cardholder has approved a merchant, digital wallet operator, service provider, or other digital entity to store for use in a future transaction. The credential must be identified as a Mastercard account.

An entity that retains credentials must display on all payment user interfaces:

  • The Mastercard Symbol or Mastercard card image (for tokenized credentials); and
  • The last four digits of the account number

Tokenized credentials

When a merchant, digital wallet operator, service provider, or other digital entity actively participates in the tokenization of a Mastercard credential in accordance with EMVCo standards, the Mastercard card image (instead of the Mastercard Symbol) must be shown in all payment user interfaces:

  • The card image must include, at a minimum, the relevant Mastercard branding and the last four digits of the account number
    Image of Mastercard branding with last four digits of account number
  • On some very small form factors (e.g., digital activity tracker), use of the Mastercard card image might not be feasible. In these cases, the Mastercard Symbol and the last four digits of the account number may be used (Refer to image of activity tracker in the digital section of the Mastercard Contactless Branding requirements)

Presentment of Mastercard credentials
To ensure the consumer is aware of the Mastercard credential being used in a transaction, the following principles must be followed:

Prior to purchase

Prior to payment execution, the consumer, when initiating a purchase, must be presented with the stored credentials being used either visually or through another relevant mechanism (e.g., voice-enabled device). For payment experiences where consumers make a purchase using a visual display, Mastercard branding must appear when the consumer is:

  • Loading card account/credentials on file
  • Selecting card account/credentials for payment (if applicable)
  • Reviewing card account/credential details

Post-purchase

When a post-purchase confirmation (e.g., push notification, email, voice confirmation, Mastercard approved sound, etc.) is provided upon completion of the transaction, whether the purchase was initiated by the consumer or merchant, the consumer must receive confirmation of the Mastercard credential used.

Refer to Mastercard Transaction Processing Rules 3.13 and 4.7 for e-commerce and contactless transaction receipt requirements.

  • A full-color Mastercard Symbol must appear with the last four digits of the account number in close proximity to the Symbol. The Mastercard Premium Brand Mark is not permitted
    Image of Mastercard branding with last four digits of account number Image of Mastercard branding with last four digits of account number Image of Mastercard branding with last four digits of account number Image of Mastercard branding with last four digits of account number
  • If the digital device is not color-capable, use the grayscale or solid Brand Mark
    Image of the grayscale Mastercard Brand Mark Image of the solid Mastercard Brand Mark
  • For devices that support text-only, the “Mastercard” name in text is acceptable
    Image of Mastercard branding in text only with account number
  • Ensure sufficient contrast between the screen background and the Symbol
  • To ensure the greatest legibility of the Mastercard Symbol, follow the recommended minimum size specifications (size may depend on screen/print resolution)
    Image of minimum size

The Mastercard card image is required to be displayed in the user interface when the Mastercard credential is tokenized. The card image should provide a rich visual experience by representing the digitized card to the cardholder.

  • A card image may be an exact replica of the corresponding physical card or generic representation of a Mastercard card, not matching the exact design or background color of the physical card, and is received through the Mastercard API

    CARD IMAGES WITH MASTERCARD SYMBOL

    Image of card exact replica with Mastercard SymbolImage of differing card artwork with Mastercard Symbol

    CARD IMAGES WITH MASTERCARD BRAND MARK - MUST MIGRATE TO MASTERCARD SYMBOL BY 1 JULY 2020

    Image of card exact replica with Mastercard Brand MarkImage of differing card artwork with Mastercard Brand Mark
  • The last four digits of the account number (PAN) must be in close proximity to the Mastercard Symbol or Brand Mark on the card front. All other PAN digits must be obscured or removed
  • The BIN must be removed
  • The chip, cardholder name, expiration date(s), and other personalized elements are optional, but are strongly recommended to be removed
  • Relevant Mastercard branding must be included on the card front, irrespective of where the branding is located on the physical card. Branding must be positioned and sized proportionately to match or exceed physical card design standards. The Premium Brand Mark, if applicable, may only be used on an exact replica card image
    Image of the Mastercard brand to card proportion
  • Mastercard program identifiers, if applicable, must be proportionately sized to match or exceed physical card design standards
  • Debit and Prepaid cards must display the “debit” Identifier (if required in the respective region)
  • The Contactless Indicator, if applicable, is optional. It may be included on the card image or in close proximity to the card image or Mastercard branding, sized to match or exceed physical card design standards. For more details see the Mastercard Contactless Branding Guidelines
  • A virtual account is a Mastercard account issued without a physical card or access device. A virtual account cannot be electronically read. For the avoidance of doubt, an account PAN tokenized for use on a mobile payment device is not considered a virtual account. Unlike the tokenized card image, on a virtual account card image, the 16-digit PAN, CVC 2 value, and expiration date are required; the chip must be removed

Minimum size

  • Exact replica: Must be no smaller than a final display width of 54 pixels (108 points)/15mm (0.59”)
    Image of an exact replica card minimum size
  • Generic: Must be no smaller than a final display width of 36 pixels (72 points)/10mm (0.39”)
    Image of a generic card minimum size

Note: Beginning November 2018, the full-color Mastercard Brand Mark without the word “mastercard®” will be featured on cards. This Mastercard Symbol branding will be required on all physical cards manufactured on or after 1 July 2020. Issuers may update their digital card imagery at any time. However, issuers must update these images no later than the update of the companion card plastic.

Use with other marks

The Mastercard Symbol, Mastercard card image, or Mastercard text must be presented at least at parity with all other payment marks, card images, or text depicted in a digital environment. For example, the Mastercard Symbol must be at least as prominent as, and appear in at least the same size, level of color reproduction, and frequency as all other payment marks appearing in that digital environment.

In the Europe Region, if the Mastercard (or Maestro) account number is co-badged with another payment scheme, the Mastercard/Maestro branding or card image should preferably be displayed separately from the mark or card image of the other payment scheme.

  • When the brands are placed next to an account number not on a card depiction, the Mastercard/Maestro branding must appear first
  • Alternatively, a single card image showing both brands may be displayed in the wallet, with a mechanism to allow the cardholder to select the default brand, for example a toggle switch
  • Appropriate information must be provided to help the cardholder select the default brand
  • The Mastercard Symbol and account information must be displayed no less prominently than those of the co-badged payment scheme

Mastercard/Maestro/Cirrus branding must be displayed in the digital environment whenever payment options are presented. Alternatively, if at acceptance all other payment options are presented in a text-only format, Mastercard, Maestro, or Cirrus branding must at least be at parity with other payment brands

  • Display the Symbol/Mark at size, frequency, and color parity with all other brand/acceptance marks, symbols, or logos*
  • Use Mastercard-provided artwork
  • Use the reverse version of the Maestro or Cirrus Marks on dark or busy backgrounds that do not provide sufficient contrast

SIGNALING DIGITAL PAYMENT ACCEPTANCE

Image of signaling digital payment acceptance

CREDENTIAL LOAD

Image of credential load

*The screen/page must display the Symbol/Mark at parity with all other acceptance branding/symbols/logos also displayed (with the exception of Mastercard in the U.S., where a specific regional Standard that permits otherwise exists. Refer to Mastercard Rules, Rule 5.11.1 “Discrimination” of Chapter 16, “Additional U.S. Region and U.S. Territory Rules”).

Visual display interface

When a Mastercard stored credential is represented visually in any digital payment environment, including stored credentials displayed in a browser, in-app, or in a digital wallet, either the Symbol or the Mastercard card image (for tokenized credentials) and the last four digits of the account number must appear in close proximity to the account representation in order to provide clear brand identification.


VISUAL DISPLAY FORM FACTORS

Image of visual display form factors

To ensure the consumer is aware of the Mastercard credential being used in a transaction, the following principles must be followed:

  • Prior to payment execution, the consumer, when initiating a purchase, must be presented with the stored credentials being used. Mastercard branding must appear when the consumer is:
    • Selecting card account/credentials for payment (if applicable)
    • Reviewing card account/credential details
  • When a post-purchase confirmation (e.g., push notification, email) is provided upon completion of the transaction, the consumer must receive confirmation of the Mastercard credential used

IN-BROWSER TOKENIZED

Image of an in-browser tokenized example

IN APP NON-TOKENIZED CHATBOT

Image of an in-app non-tokenized chatbot example

Certain payment experiences are seamless as they allow payment with a Mastercard credential previously stored on file in few steps and without friction. To ensure the consumer has transparency in the seamless payment experience with regard to the Mastercard credential being used, the digital entity must conform to the stored and tokenized credentials requirements, as well as the following principles:

  • Prior to payment execution, the consumer, when initiating a purchase, must be presented with the stored credentials being used, either visually or through another relevant mechanism* (e.g., voice-enabled device)

    PRE-PURCHASE CONFIRMATION

    Image of a voice-enabled pre-purchase confirmationImage of a single-tap pre-purchase confirmation
    Image of checkout free payment experience
  • When a post-purchase confirmation (e.g., push notification, email, voice confirmation, Mastercard approved sound, etc.) is provided upon completion of the transaction, whether the purchase was initiated by the consumer or merchant, the consumer must receive confirmation of the Mastercard credential used

    POST-PURCHASE CONFIRMATION

    Image of a push notificationImage of an email confirmation

Seamless payment experiences use credentials previously stored on file and include, but are not limited to:

  • Voice-enabled: When a voice-enabled device is used to make a purchase
  • Single tap: Where the consumer makes a payment in a single or limited number of steps
  • Checkout free: When the consumer initiates a purchase (Figure A), but does not take further action to complete the payment (Figure B)
  • Recurring payment: When a merchant initiates a transaction, for a variable or fixed amount, using a credential that the consumer has previously stored on file with and authorized for future use by such merchant periodically and on an ongoing basis with no specified end date

*The entity presenting the Mastercard credential may offer the consumer the choice to opt out of receiving a voice-enabled pre-purchase credential confirmation. The default should initially be set as opt-in.

General requirements
All ATM locations must display the appropriate Acceptance Mark(s) for the brands which are accepted. The Acceptance Mark(s) must appear on or near the main entrance of all financial institutions participating in the Mastercard® ATM Network.

Acceptance Marks always must be clearly visible on or near the cash machine and must not appear only on the ATM screen.

Acceptance Marks must be displayed horizontally or vertically following the approved sequence: Mastercard, Maestro, Cirrus, along with other brand(s)

On all ATM acceptance decals and signs, Acceptance Marks must be displayed at equal size, frequency, and color parity with all other acceptance marks.

Images of using the Mastercard, Maestro, and Cirrus logos at ATM locations

For complete information, refer to the Contactless Guidelines.

Consistent presentation of Mastercard® Brand Marks and Acceptance Marks benefits issuers, acquirers, and merchants, by promoting consumer recognition and card use that builds business. Do not alter approved artwork in any way. Always apply the Mark thoughtfully, carefully, and appropriately. To avoid some common mistakes shown here, do not:

  1. Omit the orange center shape
  2. Recolor the circles
  3. Outline the circles
  4. Recolor the Logotype
  5. Display or reproduce at insufficient resolution
  6. Reconfigure or reposition elements of the Mark
  7. Individually resize components of the Mark
  8. Create a grayscale Acceptance Mark
  9. Recolor the Acceptance Mark background
  10. Position the Logotype within the circles
  11. Omit the Logotype unless explicitly given permission
  12. Alter, add, or combine other text to the Logotype

 

Images of incorrect uses of the Mastercard logo

Complete Mastercard Brand Mark Guidelines

For more detailed instruction download the full Mastercard Brand Mark guidelines.

Download Artwork

Artwork is available as individual and combination configurations

 

Order Decals

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Looking for Maestro® or Cirrus®?

Guidelines and artwork for Maestro or Cirrus are now available.