Maestro Branding Requirements

1. Choose the correct Maestro branding (“logo”) for your specific use. See Configurations for more guidance.

2. Always provide sufficient contrast with the background. See Background contrast.

3. Always surround the logo with sufficient clear space. See Minimum clear space.

4. For cards, please get guidelines and artwork from the Card Design Standards at mastercardconnect.com

5. Always reproduce the logo at a size that is clear and legible. See Minimum size.

6. When referencing Maestro® in text, use an uppercase “M”. See Using the Maestro name in text.

7. The Maestro Brand Mark must always include the word “maestro”. There is no symbol-only version of the Brand Mark.

Maestro Brand Mark

The Maestro Brand Mark is comprised of the Maestro circles and associated trademark symbol ™ and the word “maestro” followed by a registered trademark symbol ®. The Maestro Brand Mark is used in materials created by Mastercard, its issuers, acquirers, and co-brand partners to market and promote Maestro products and services.

  • The Maestro Brand Mark is available in both vertical and horizontal configurations. Use the one that best fits your needs.
  • Full-color, grayscale, and solid versions are available for use on white or light backgrounds (“positive”) and black or dark backgrounds (“reverse”). See Color specifications.
  • Grayscale and solid versions must never be used on the chip side for physical cards or the visible side when a card is represented visually in any digital payment environment.
  • Artwork is available for download and must not be altered.
  • Download artwork for acceptance and marketing here.
  • Download artwork for cards at mastercardconnect.com.

VERTICAL CONFIGURATION


HORIZONTAL CONFIGURATION

Note: The ™ and / or ® trademark symbols (or other symbol required under local law) must be used. They must remain at the relative size provided in the authorized artwork files and be scaled proportionally with the marks even though their legibility may be compromised when the marks are at very small sizes or reproduced in certain media. The trademark symbols (or other symbol required under local law) must not be enlarged independently to increase legibility.

Decal stickers

  • The decal sticker (also known as the “Acceptance mark”) is comprised of the Maestro Brand Mark on a black background.
  • Decal stickers and other signage must not be printed in grayscale.
  • Decal stickers are physically printed signage used to signify acceptance at retail locations such as on door decals, card terminals, or ATMs.
  • Artwork is available for download and must not be altered.
  • The Maestro Brand Mark is available in full-color, grayscale, and solid versions. The solid version may appear in black, white, or any single color (provided there is sufficient contrast to the background).
  • On physical cards, the Maestro Brand Mark must be printed in full-color match PANTONE®* only. For more details, refer to the Card Design Standards published on mastercardconnect.com
  • When depicting cards in digital payments/wallets, the, Maestro Brand Mark must always appear in full color using the RGB or Hex values provided below.
  • The decal sticker is available in full-color only and must be reproduced in full-color match PANTONE only.
  • Colors are built into the downloadable artwork files and must not be altered.

COLOR

Maestro Red
RGB: 235/0/27
HEX: EB001B
CMYK: 0/100/98/3
PANTONE: 2035 C
Maestro Purple
RGB: 115/117/207
HEX: 7375CF
CMYK: 59/54/0/0
PANTONE: 272 C
Maestro Blue
RGB: 0/162/229
HEX: 00A2E5
CMYK: 82/8/0/0
PANTONE: 299 C

GRAYSCALE AND SOLID

Maestro Dark Gray
CMYK: 0/0/0/75
Maestro Medium Gray
CMYK: 0/0/0/52
Maestro Light Gray
CMYK: 0/0/0/28

Note: Color specifications apply to vertical configurations as well.

* The color values shown here have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standard. Consult correct PANTONE Color Publications for accurate color. PANTONE® is the property of Pantone, Inc.

** For online/digital RGB use or PANTONE printing, the trademark symbol (™) next to the blue circle must be reproduced in Maestro Blue. For CMYK printing, the trademark symbol (™) must be black for the positive mark or white for the reverse mark. For all uses, the registered trademark symbol (®) to the right of the word “maestro®” must be black for the positive mark or white for the reverse mark.

To ensure legibility of Maestro branding, never use the logos at sizes smaller than the minimum size requirements.

Maestro branding must appear in an uncluttered space free from text and other graphics.

  • Surround the vertical Maestro Brand Mark with clear space of at least ¼ the width of one of the circles.
  • Surround the horizontal Maestro Brand Mark with clear space of at least ½ the width of one of the circles on the left and right sides, and ¼ the width of one of the circles on the top and bottom.

Sufficient contrast between the background and the Maestro branding is required.

Lettercase

When referencing Maestro® in text, use an uppercase “M”. Maestro must appear in the same font as its surrounding text. The name must not be modified in any way. The name may appear in all uppercase letters only if the font style of the user interface or communication also appears in all uppercase letters.


Registered trademark symbol (®)

In the first or most prominent text use of the word “Maestro” on a page or screen (after use, if any, in a headline), the ® trademark symbol (or other symbol required under local law) is required. In subsequent use on that page or screen, the ® trademark symbol may be omitted.

Read-through

Maestro branding may be used as a read-through in a headline, but may not be used as a read-through in the body of a communication. When used in text, it must be set in the same typeface as the surrounding text.

Trademark attribution notice

When the Maestro name and/or Maestro Brand Mark are used, the following trademark attribution notice must be included once in the communication:

  • “Maestro and the circles design are registered trademarks of Mastercard International Incorporated or its affiliates.”

Note: On small-size marketing communications, the above trademark attribution notice is not required.

Translations

The Maestro name must appear in English only. The Maestro name must not be translated into other languages nor appear in another alphabet except for specific authorized versions in Chinese (translation), Arabic (transliteration), and Georgian (transliteration).

Parity

In communications that promote more than one acceptance mark, the Maestro name and/or branding must be presented with size, frequency, color treatment, location, and prominence equal to that of all other acceptance marks and/or logos presented.

Note: As used on brand.mastercard.com, an access mark is any name, logo, sound, haptic, visual depiction, trade name, logotype, trademark, service mark, trade designation, and/or other designation, symbol or mark not licensed by Mastercard, that identifies a service through which a Mastercard, Maestro, or Cirrus account can be accessed and/or accepted for a Mastercard, Maestro, or Cirrus transaction.

All Maestro® branding, including the decal stickers, must be displayed at the point of interaction where payment options and/or access marks are presented.

At the point of interaction, Maestro branding must be displayed at parity (in terms of size, frequency, color treatment, and location) with all other acceptance marks displayed. If both Mastercard and Maestro branding are present, Mastercard must appear in the first position and Maestro in the second position.

At the point of interaction, Maestro branding, including the decal stickers, must be afforded similar prominence to any access mark displayed (characteristics to consider for similar prominence, include size, frequency, color treatment, and co-location within the same field of vision), except in the e-commerce environment as follows. In a digital environment, when displaying an access mark checkout option, Maestro branding is not required to be displayed if (1) the cardholder can readily navigate from the screen displaying the access mark checkout option to a screen displaying a checkout option where the Maestro branding is appropriately displayed or (2) Maestro branding is appropriately displayed prior to payment confirmation, when use of an access mark checkout option is the only available checkout option. Access mark marketing materials (i.e., promotional signage, checkout lane dividers, etc.) are not required to include Maestro branding.

Illustrative, but not exhaustive, examples of compliant displays follow.

Note: All point of interaction (POI) locations that accept Maestro must display a Maestro Mark at parity (in terms of size, frequency, color treatment and location) with all other acceptance marks (with the exception of Mastercard POI locations in the U.S., where a specific regional Standard that permits otherwise exists. Refer to Mastercard Rules, Rule 5.12.1 “Discrimination” of Chapter 16, “Additional U.S. Region and U.S. Territory Rules”).

Note: Gray boxes in the examples of displays represent a payment option or access mark, as applicable. As used on brand.mastercard.com, an access mark is any name, logo, sound, haptic, visual depiction, trade name, logotype, trademark, service mark, trade designation, and/or other designation, symbol or mark not licensed by Mastercard, that identifies a service through which a Mastercard, Maestro, or Cirrus account can be accessed and/or accepted for a Mastercard, Maestro, or Cirrus transaction.

Use at physical merchant locations

For complete information, refer to Use at physical merchant locations.

Use at digital merchant locations

For complete information, refer to Signaling digital payment acceptance.

Mastercard family of brands

When more than one Mastercard brand is accepted, display the marks horizontally or vertically in the approved sequence:

  1. Mastercard®
  2. Maestro®
  3. Cirrus®

Refer to the Other Marks section for artwork and requirements.

Refer to the Card Design Standards published on mastercardconnect.com

All use of card images in marketing materials must comply with the requirements specified in the Card Design Standards manual published on mastercardconnect.com, and the requirements below:

  • The card image must include Maestro Brand Mark on the chip side for physical cards or the visible side when a card is represented visually in any digital payment environment in compliance with the Card Design Standards in full-color and at the exact size as it would appear on the actual card plastic.
  • The entire chip side for physical cards or the visible side when a card is represented visually in any digital payment environment (including the entire Maestro branding) must be fully visible, clear, and legible.
  • The display of account information is optional. If included, the account information (the Primary Account Number (PAN), the effective date and/or expiration date, and the cardholder name) and all card face design requirements must be in accordance with the requirements set forth in the Card Design Standards.
  • When a cardholder name is present on the card image, the issuer must use the name M. Molina in the Latin America and the Caribbean Region or the name Lee M. Cardholder or John M. Cardholder in all other Regions.
  • When a PAN is present on the card image:
    • Either a BIN assigned to the issuer by Mastercard or 012345 followed by any combination of digits up to 16 digits must be present on the card image.
  • Card images must be present at a size that is clear and legible.
  • When a card image is not present, or the issuer name/logo does not appear on the card image, the following statement must appear on the marketing material in a location chosen by the issuer: “This card is issued by [Full Issuer Name] pursuant to license by Mastercard International Incorporated.”
  • Maestro cards must be depicted at parity (in terms of size, frequency, color treatment, and location) with all cards depicted in the same communication. Refer to Using with other payment options and access marks.
  • Illustrative examples of compliant displays follows.

    Illustrative examples of non-compliant card images follows.

  • The full Maestro program name must be used in the first occurrence (e.g., [Issuer Name] [Co-brand Partner Name] Maestro®).
  • After the first occurrence, the full Maestro program name may be abbreviated to “Maestro” or the issuer or co-brand partner name (e.g., [Issuer Name] Maestro®) in subsequent occurrences within the same communication, and must appear in the same font as the surrounding text.
  • The word “card” must not be a part of a card program name, e.g., [Issuer Name] Maestro® is correct and [Issuer Name] Maestro® Card is not correct). However, when you are referring to the “card” in marketing materials, the word “card” is recommended to be included (e.g., “Your [Issuer Name] Maestro® card has a host of benefits.” or “Your [Issuer Name] Maestro® has a host of benefits.”).
  • Mastercard-provided program identifier artwork used on cards (as defined in the Card Design Standards) must not be used in marketing materials except when being displayed on a card image.

At entry into a merchant location

Display the Maestro® decal sticker on a main entry door or on a nearby window to signal acceptance. If these locations are not available, the decal sticker must be displayed so it is seen easily from the outside. Illustrative, but not exhaustive, examples of compliant and non-compliant displays follow.

Note: For merchant decal stickers, the primary source to receive decals is the financial institution that processes the merchant’s transactions. However, for convenience, merchants may download artwork to create custom signage or order limited quantities from Mastercard.

Note: Non-compliant example becomes compliant when Maestro branding is added to the display in compliance with Using with other payment options and access marks* (e.g., (1) with acceptance marks, adding Maestro branding at parity with size, frequency, color treatment, location, and prominence equal to that of all other acceptance marks and (2) with access marks, adding Maestro branding with similar prominence to any access mark displayed (characteristics to consider for similar prominence, include size, frequency, color treatment, and co-location within the same field of vision)).

Note: Gray boxes in the examples of displays represent a payment option or access mark, as applicable. As used on brand.mastercard.com, an access mark is any name, logo, sound, haptic, visual depiction, trade name, logotype, trademark, service mark, trade designation, and/or other designation, symbol or mark not licensed by Mastercard, that identifies a service through which a Mastercard, Maestro, or Cirrus account can be accessed and/or accepted for a Mastercard, Maestro, or Cirrus transaction.

At the point of interaction

Also display Maestro branding at the point of interaction (POI) to encourage card use. Examples of POI branding include: cash register, terminal display, digital display, tent cards, card presenters, etc.

  • Physical decal stickers may be used on cash registers and terminals.
  • For digital cash register or terminal displays, optimized artwork is available for download.

Illustrative, but not exhaustive, examples of compliant and non-compliant displays follow.

Note: Non-compliant example becomes compliant when Maestro branding is added to the display in compliance with Using with other payment options and access marks* (e.g., (1) with acceptance marks, adding Maestro branding at parity with size, frequency, color treatment, location, and prominence equal to that of all other acceptance marks and (2) with access marks, adding Maestro branding with similar prominence to any access mark displayed (characteristics to consider for similar prominence, include size, frequency, color treatment, and co-location within the same field of vision)).

Note: Gray boxes in the examples of displays represent a payment option or access mark, as applicable. As used on brand.mastercard.com, an access mark is any name, logo, sound, haptic, visual depiction, trade name, logotype, trademark, service mark, trade designation, and/or other designation, symbol or mark not licensed by Mastercard, that identifies a service through which a Mastercard, Maestro, or Cirrus account can be accessed and/or accepted for a Mastercard, Maestro or Cirrus transaction.

*With the exception of Mastercard in the U.S. Region and U.S. Territories, where a specific regional Standard that permits otherwise exists. Refer to Mastercard Rules, Rule 5.12.1 “Discrimination” of Chapter 16, “Additional U.S. Region and U.S. Territory Rules”.

For information on using the Maestro brand in digital payments, refer to the Use in digital payments section of the Branding Requirements.

For information on using the Maestro brand in Click to Pay enablement, refer to the Signaling Mastercard Click to Pay enablement section of the Branding Requirements.

For information on using the Maestro brand on ATMs, refer to the Use on ATMs section of the Branding Requirements.

For information on using the Maestro brand on contactless devices, refer to the Use in contactless payments section of the Branding Requirements.

Consistent presentation of Maestro® branding benefits issuers, acquirers, and merchants, by promoting consumer recognition and card use that builds business. Here are some common mistakes to avoid:

Do not create a symbol-only version of the Maestro Brand Mark.
Do not recolor any part of the Maestro Brand Mark.
Do not outline the Maestro Brand Mark.
Do not display or reproduce at insufficient resolution or size.
Do not reconfigure or reposition individual elements of the Brand Mark.
Do not create a grayscale decal sticker.
Do not position the word “maestro®” within the circles.
Do not alter, add, or combine other text to the word “maestro®”.
Do not use a grayscale or solid mark on the visible side when a card is represented visually in any digital payment environment.

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