Branding Requirements for the Mastercard family of brands
Click below to access the branding requirements for each brand.
The Mastercard® brand is one of the most widely recognized in the world, representing instant buying power, immediate deposit access convenience and security worldwide, and flexible payment options.
Consumers know their Mastercard cards are accepted at millions of locations worldwide. They know they can expect to find the familiar Mastercard Brand Mark whenever and wherever they shop for products and services.
Maestro®, one of the world’s most widely recognized global deposit access brands, represents instant buying power and cash access convenience worldwide. It is the only online, PIN-based debit brand that can be used to make purchases and get cash at ATMs worldwide.
The Maestro brand enhances traditional ATM debit cards, giving cardholders secure access to their money wherever they travel—and enabling them to make purchases and get cash in local currency anytime, anywhere.
Cirrus® is the brand name that stands for the global Mastercard/Cirrus ATM Network—among the largest ATM networks in the world.
The Cirrus brand represents immediate deposit account access convenience at millions of ATM locations worldwide.