Contactless
Requirements are available to ensure proper branding of contactless cards, devices, mobile applications, and acceptance terminals.
View Mastercard Branding Requirements for use in contactless payments
Mastercard Co-branding Templates
Templates and requirements are available to ensure proper co-branding with issuers and other third parties. Contact your Mastercard representative to see if your partnership qualifies for use of these co-branding templates.
Maestro Brand Mark
The Maestro® Brand Mark is used to market or promote our debit products and programs, for example on a cardholder statement, card program advertising, brand marketing, or sponsorship.
NOTE: If you wish to indicate acceptance of a payment brand, for example on a POS display or door entrance, use the Maestro Acceptance Mark.
Download guidelines and artwork with English trademark symbols (TM ®)
Download guidelines and artwork with French trademark symbols (MC MD)
Maestro Acceptance Mark
Acceptance Marks are used to indicate acceptance of our payment brands, for example on a POS display or door entrance.
NOTE: If you wish to represent our payment products when communicating directly to consumers and businesses, for example on a cardholder statement, card program advertising, brand marketing, or sponsorship, use one of our Brand Marks.
Download guidelines and artwork with English trademark symbols (TM ®)
Download guidelines and artwork with French trademark symbols (MC MD)
Cirrus Brand Mark
The Cirrus® Brand Mark is used to market or promote our ATM products.
NOTE: If you wish to indicate acceptance of an ATM brand, use the Cirrus Acceptance Mark.
Download guidelines and artwork with English trademark symbols (TM ®)
Download guidelines and artwork with French trademark symbols (MC MD)
Cirrus Acceptance Mark
Acceptance Marks are used to indicate acceptance of our payment brands, for example on an ATM.
NOTE: If you wish to represent our payment products when communicating directly to consumers and businesses, for example on a cardholder statement, card program advertising, brand marketing, or sponsorship, use one of our Brand Marks.
Download guidelines and artwork with English trademark symbols (TM ®)
Download guidelines and artwork with French trademark symbols (MC MD)
Mastercard Identity Check
The Mastercard® Identity Check™ Identifier must be used by participating members and merchants of the Mastercard Identity Check program. Use is intended to signify participation in the program and thus must be displayed on websites. It may also be used in print and internet marketing collateral.
NOTE: The Mastercard Brand Mark is no longer used within the Mastercard Identity Check mark. It has been transitioned to the Mastercard Symbol (without the word “mastercard”). Mastercard no longer issues previous versions of the ID Check logo. New participants must begin leveraging the Mastercard Identity Check mark which includes the Symbol immediately. Existing participants with older versions of the logo may continue to use it until compliance for the newest version is communicated. Mastercard Identity Check participants in need of a new logo must upgrade to the latest version, which can be downloaded at the link below.
Mastercard SecureCode
Mastercard no longer issues artwork for Mastercard® SecureCode™. Customers are encouraged to transition to Mastercard Identity Check to take full advantage of the superior program benefits. Mastercard Identity Check is Mastercard’s new and improved payment authentication program based on the payment industry specification — EMV 3-D Secure. The Mastercard Identity Check mark leverages the Mastercard Symbol mark.
For questions, please contact Global Customer Services (GCS).
Mastercard QR
Mastercard QR guidelines must be followed to ensure proper branding of QR in communications, devices, mobile applications, and acceptance terminals.
